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type_genre:"Reprint"
~subject:"Advertising"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
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Advertising
Internet marketing
7,809
Online-Marketing
7,809
Social Web
4,126
Social web
4,126
Consumer behaviour
3,618
Konsumentenverhalten
3,618
Advertising effects
1,510
Werbewirkung
1,510
Online retailing
1,500
Online-Handel
1,500
Viral marketing
1,436
Virales Marketing
1,436
E-commerce
1,262
Electronic Commerce
1,261
Brand management
1,216
Markenführung
1,216
Werbung
1,207
Beziehungsmarketing
1,161
Relationship marketing
1,161
Social media
816
Brand image
780
Markenimage
780
social media
763
Internet
630
Marketing management
620
Marketingmanagement
620
Website
606
Social network
419
Soziales Netzwerk
419
Brand
370
Facebook
354
Markenartikel
352
Search engine
339
Suchmaschine
339
Confidence
337
Vertrauen
337
Customer satisfaction
327
Kundenzufriedenheit
327
USA
318
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128
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1,213
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15
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Reprint
Aufsatz in Zeitschrift
Konferenzschrift
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1,221
Graue Literatur
86
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86
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81
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81
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73
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73
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22
Sammelwerk
22
Aufsatzsammlung
15
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1,228
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Dwivedi, Yogesh Kumar
8
Hudders, Liselot
8
Rozendaal, Esther
8
Bellman, Steven
7
Boerman, Sophie C.
7
Fogel, Joshua
7
Sahni, Navdeep S.
7
Sayedi, Amin
7
Arora, Taanika
6
Cho, Chang-Hoan
6
Choi, Yung Kyun
6
Jerath, Kinshuk
6
Kim, Jooyoung
6
Pelsmacker, Patrick de
6
Reijmersdal, Eva A. van
6
Voorveld, Hilde
6
Wilbur, Kenneth C.
6
Balseiro, Santiago R.
5
Dens, Nathalie
5
Fesenmaier, Daniel R.
5
Katona, Zsolt
5
King, Karen Whitehill
5
Stienmetz, Jason L.
5
Varan, Duane
5
Bernritter, Stefan F.
4
Bijmolt, Tammo H. A.
4
Campbell, Colin L.
4
Cauberghe, Veroline
4
Chen, Huan
4
Cohen, Justin
4
Danaher, Peter J.
4
De Jans, Steffi
4
Evans, Nathaniel J.
4
Gordon, Brett R.
4
Guitart, Ivan A.
4
Hartnett, Nicole
4
Hayes, Jameson L.
4
Janssen, Loes
4
Ketelaar, Paul E.
4
Klapper, Daniel
4
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American Marketing Association
3
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
European Advertising Academy
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
Springer Fachmedien Wiesbaden
1
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International journal of advertising : the review of marketing communications
80
Journal of business research : JBR
43
International journal of internet marketing and advertising : IJIMA
42
Journal of marketing communications
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of promotion management : innovations in planning and applied research
34
International journal of advertising : the quarterly review of marketing communications
30
Journal of advertising research
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of retailing and consumer services
18
Journal of promotion management : JPM
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing research : JMR
16
European journal of operational research : EJOR
14
Journal of current issues and research in advertising
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Journal of marketing
11
Marketing science
11
Information systems research : ISR
10
International journal of technology marketing : IJTMkt
10
Journal of marketing research
10
Young consumers : insight and ideas for responsible marketers
10
European journal of marketing : EJM
9
Electronic commerce research
8
Journal of internet commerce
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Cogent business & management
7
International journal of electronic commerce : IJEC
7
Marketing intelligence & planning
7
Technological forecasting & social change : an international journal
7
Electronic commerce research and applications
6
European research studies
6
Health marketing quarterly
6
International journal of industrial organization
6
Journal of advertising
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
6
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ECONIS (ZBW)
1,228
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1
"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media
Sutinen, Ulla-Maija
;
Luukkonen, Roosa
;
Närvänen, Elina
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014511550
Saved in:
2
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
3
Enhancing digital advertising with blockchain technology
Stallone, Valerio
;
Wetzels, Martin
;
Mahr, Dominik
; …
- In:
Journal of interactive marketing
59
(
2024
)
1
,
pp. 76-98
Persistent link: https://www.econbiz.de/10014583044
Saved in:
4
Evaluating the effectiveness of advertising campaigns in the fast-food industry using an analytical engine
Rymarczyk, Paweł
;
Figura, Ćezary
;
Wojciechowski, Łukasz
- In:
European research studies
27
(
2024
),
pp. 126-136
Persistent link: https://www.econbiz.de/10014543742
Saved in:
5
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
6
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
7
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
8
Enhancing students' understanding of social media marketing and the use of advertising and public relations terminology within IMC : a participatory action research project
Laurie, Sally
;
Mortimer, Kathleen
;
Holtz, Matthew
; …
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10014580278
Saved in:
9
Generation Z's perception of privacy on social media : examining the impact of personalized advertising, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
10
Advertising anxiety : Lucozade narratives in the 1939 newspaper promotion campaign
Lyon, Phil
- In:
History of retailing and consumption
10
(
2024
)
2
,
pp. 168-186
Persistent link: https://www.econbiz.de/10015048041
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