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type_genre:"Sammelwerk"
~isPartOf:"Journal of marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbook"
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Digital platform
12
Digitale Plattform
12
Consumer behaviour
5
E-commerce
5
Electronic Commerce
5
Konsumentenverhalten
5
Share Economy
5
Sharing economy
5
sharing economy
5
Beziehungsmarketing
4
Relationship marketing
4
Network economics
3
Netzwerkökonomik
3
Online retailing
3
Online-Handel
3
Social Web
3
Social web
3
Betriebliche Wertschöpfung
2
Brand
2
Brand management
2
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2
Digitalisierung
2
Digitization
2
Geschäftsmodell
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Markenartikel
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Marketingmanagement
2
Regulation
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Regulierung
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Value creation
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peer-to-peer
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platform firms
2
relationship marketing
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Atypische Beschäftigung
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Competition
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Computerspiel
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Sammelwerk
Aufsatz im Buch
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12
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English
12
Author
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Houston, Mark B.
3
Allen, B. J.
2
Gretz, Richard T.
2
Basuroy, Suman
1
Bei, Zhiling
1
Benoit, Sabine
1
Bove, Liliana
1
Cheng, Zhang
1
Costello, John P.
1
Eckhardt, Giana M.
1
Figueiredo, Bernardo
1
Gielens, Katrijn
1
Grewal, Dhruv
1
Herhausen, Dennis
1
Jiang, Baojun
1
Kanuri, Vamsi K.
1
Lamberton, Cait
1
Lin, Zhijie
1
Ludwig, Stephan
1
Luo, Lan
1
Luo, Xueming
1
Mantrala, Murali K.
1
Ozcan, Kerimcan
1
Ramaswamy, Venkatram
1
Reinartz, Werner J.
1
Rindfleisch, Aric
1
Ruyter, Ko de
1
Scaraboto, Daiane
1
Thorson, Esther
1
Tong, Siliang
1
Toubia, Olivier
1
Urwin, Peter
1
Walker Reczek, Rebecca
1
Wichmann, Julian R. K.
1
Wiegand, Nico
1
Zervas, Georgios
1
Zhou, Qiang
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Journal of marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
60
Journal of business research : JBR
56
Technological forecasting & social change : an international journal
52
Electronic markets : EM ; the international journal of electronic commerce and business media
41
Information systems research : ISR
40
Transportation research / E : an international journal
37
International journal of production economics
32
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of management information systems : JMIS
25
European journal of operational research : EJOR
24
Journal of retailing and consumer services
23
International journal of industrial organization
22
Internet policy review : journal on internet regulation
20
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
20
Telecommunications policy : the international journal of digital economy, data sciences and new media
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
18
International journal of production research
18
Management information systems : mis quarterly
17
Electronic commerce research
16
Tourism management : research, policies, practice
16
International journal of hospitality management
15
New technology, work and employment
15
Journal of competition law & economics
14
Research policy : policy, management and economic studies of science, technology and innovation
14
MIS quarterly
13
Marketing science
13
Production and operations management : the flagship research journal of the Production and Operations Management Society
13
Strategic management journal
13
Journal of open innovation : technology, market, and complexity
12
Technovation : the international journal of technological innovation, entrepreneurship and technology management
12
Electronic markets : the international journal on networked business
11
Information economics and policy : IEP
11
International journal of networking and virtual organisations : IJNVO
11
Business horizons
10
California management review
10
Handbook of research on the platform economy and the evolution of e-commerce
10
Information systems and e-business management : ISeB
10
Journal of economic behavior & organization : JEBO
10
Disruptive platforms : markets, ecosystems, and monopolists
9
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ECONIS (ZBW)
12
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12
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1
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
2
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
3
How consumer orchestration work creates value in the sharing economy
Scaraboto, Daiane
;
Figueiredo, Bernardo
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 29-47
Persistent link: https://www.econbiz.de/10013258780
Saved in:
4
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
5
Halo or cannibalization? : how new software entrants impact sales of incumbent software in platform markets
Allen, B. J.
;
Gretz, Richard T.
;
Houston, Mark B.
; …
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 59-78
Persistent link: https://www.econbiz.de/10013258849
Saved in:
6
Communication in the gig economy : buying and selling in online freelance marketplaces
Ludwig, Stephan
;
Herhausen, Dennis
;
Grewal, Dhruv
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 141-161
Persistent link: https://www.econbiz.de/10013258883
Saved in:
7
The impact of platform protection insurance on buyers and sellers in the sharing economy : a natural experiment
Luo, Xueming
;
Tong, Siliang
;
Lin, Zhijie
;
Cheng, Zhang
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 50-69
Persistent link: https://www.econbiz.de/10012485582
Saved in:
8
Providers versus platforms : marketing communications in the sharing economy
Costello, John P.
;
Walker Reczek, Rebecca
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012309676
Saved in:
9
Marketing in the sharing economy
Eckhardt, Giana M.
;
Houston, Mark B.
;
Jiang, Baojun
; …
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 5-27
Persistent link: https://www.econbiz.de/10012176084
Saved in:
10
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
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