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type_genre:"Sammelwerk"
~subject:"Bundling strategy"
~type_genre:"Forschungsbericht"
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Search: subject_exact:"Industrial marketing"
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Bundling strategy
B-to-B-Marketing
105
Business-to-business marketing
105
Lieferantenmanagement
41
Supplier relationship management
41
Business-to-Business-Marketing
28
Marketingmanagement
26
Deutschland
23
Investitionsgütermarketing
23
Marketing management
23
Germany
22
Theorie
21
Theory
21
Marketing
19
Beziehungsmarketing
13
Relationship marketing
13
Beschaffung
10
Procurement
10
Business network
9
Innovation management
9
Innovationsmanagement
9
Physical distribution
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Preismanagement
9
Pricing strategy
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Unternehmensnetzwerk
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Vertrieb
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Strategisches Management
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Leistungsbündel
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Direktmarketing
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Strategic management
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Verkauf
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Betriebliche Wertschöpfung
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Dienstleistungsmarketing
5
Electronic Commerce
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International marketing
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Internationales Marketing
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Investitionsgüterindustrie
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Marketing theory
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Marketingtheorie
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Services marketing
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Cova, Bernhard
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Fließ, Sabine
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Gleich, Ronald
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Kleinaltenkamp, Michael
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Knackstedt, Ralf
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Dissertations from the International Graduate School of Management and Industrial Engineering
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Gabler Research
1
Gabler research / Applied Marketing Science / Angewandte Marketingforschung
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Linköping studies in science and technology
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ECONIS (ZBW)
7
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Marketing von Solutions : innovative Ansätze und Best Practices
Woisetschläger, David
(
contributor
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008702448
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2
Managing the industrial service function
Kowalkowski, Christian
-
2008
Persistent link: https://www.econbiz.de/10003830207
Saved in:
3
Vermarktung hybrider Leistungsbündel : das ServPay-Konzept
Backhaus, Klaus
(
contributor
);
Knackstedt, Ralf
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008653462
Saved in:
4
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
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5
Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
Gleich, Ronald
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003744434
Saved in:
6
Special issue: Project marketing and the marketing of solutions
Cova, Bernhard
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003431903
Saved in:
7
Customer Integration : von der Kundenorientierung zur Kundenintegration
Kleinaltenkamp, Michael
(
ed.
);
Fließ, Sabine
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000584004
Saved in:
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