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type_genre:"Sammelwerk"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Search: subject_exact:"Produzentenhaftung"
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ECONIS (ZBW)
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1
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
2
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
3
Spillover effect in supplier related product recall : the impact of supplier COO on product evaluations
Huang, Jianping
;
Radighieri, Jeffrey P.
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
4
,
pp. 512-525
Persistent link: https://www.econbiz.de/10013358808
Saved in:
4
Consumer reactions to product recalls : the effects of intentionality, reputation, and public apology on purchase intentions
Yakut, Enis
;
Bayraktaroglu, Ayse Gul
- In:
Journal of business economics : JBE
91
(
2021
)
4
,
pp. 527-564
Persistent link: https://www.econbiz.de/10012546237
Saved in:
5
Post-recall stock market signals : the impact of ad spending on sales performance
Huang, Jianping
;
Radighieri, Jeffrey P.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
6
,
pp. 765-787
Persistent link: https://www.econbiz.de/10012607289
Saved in:
6
How brand concept affects consumer response to product recalls : a longitudinal study in the U.S. auto industry
Topaloglu, Omer
;
Gokalp, Omer N.
- In:
Journal of business research : JBR
88
(
2018
),
pp. 245-254
Persistent link: https://www.econbiz.de/10011869714
Saved in:
7
Impact of voluntary product recalls on utilitarian and hedonic attitudes : is it the same for all brands?
Magno, Francesca
;
Cassia, Fabio
;
Ugolini, Marta
- In:
Australian journal of management
42
(
2017
)
1
,
pp. 161-174
Persistent link: https://www.econbiz.de/10011774116
Saved in:
8
Does it pay to recall your product early? : an empirical investigation in the automobile industry
Eilert, Meike
;
Jayachandran, Satish
;
Kalaignanam, Kartik
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 111-129
Persistent link: https://www.econbiz.de/10011697852
Saved in:
9
Halo (spillover) effects in social media : do product recalls of one brand hurt or help rival brands?
Borah, Abhishek
;
Tellis, Gerard J.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10011485245
Saved in:
10
Consumers' attributions and brand evaluations in product-harm crises : the role of implicit theories of personality
Yin, Cheng-Yue
;
Yu, Hong-Yan
;
Poon, Patrick
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
1
,
pp. 87-95
Persistent link: https://www.econbiz.de/10011485480
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