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type_genre:"Sammlung"
~subject:"Purchase decision"
~subject:"SME"
~type_genre:"Fallstudie"
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Cases on strategic social media utilization in the nonprofit sector
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E-adoption and socio-economic impacts : emerging infrastructural effects
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Information in online purchase decision processes: information extraction, data analysis and economic impact
Wimmer, Tristan
-
2019
Persistent link: https://www.econbiz.de/10012098274
Saved in:
2
Essays on consumer decision-making at online marketplaces for health insurance products
Hanselmann, Michael Ludwig
-
2018
Persistent link: https://www.econbiz.de/10012000092
Saved in:
3
Cases on strategic social media utilization in the nonprofit sector
Asencio, Hugo
(
contributor
);
Sun, Rui
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10010505242
Saved in:
4
Cat videos for a cause : a nonprofit social media marketing case study of the Central Brevard Humane Society
Schaefer, Gayla
;
Hersey, Leigh Nanney
- In:
Cases on strategic social media utilization in the …
,
(pp. 123-152)
.
2015
Persistent link: https://www.econbiz.de/10010507691
Saved in:
5
Enhancing organizational capacity through the use of social media
Sun, Rui
;
Asencio, Hugo
;
Reid, Julie
- In:
Cases on strategic social media utilization in the …
,
(pp. 262-300)
.
2015
Persistent link: https://www.econbiz.de/10010507809
Saved in:
6
Social media audits : achieving deep impact without sacrificing the bottom line
Gattiker, Urs E.
-
2014
Persistent link: https://www.econbiz.de/10010483930
Saved in:
7
Consumer reviews and social media marketing
Baum, Daniela
-
2014
-
1. ed.
Persistent link: https://www.econbiz.de/10010488091
Saved in:
8
Internet marketing and SMEs
Doiron, Daniel John
-
2012
Persistent link: https://www.econbiz.de/10009575193
Saved in:
9
Search engine marketing in small and medium companies : status quo and perspectives
Alby, Tom
;
Funk, Burkhardt
-
2012
Persistent link: https://www.econbiz.de/10009575357
Saved in:
10
Are social media and internet-driven technologies all they are cracked up to be? : a case study investigating professional sport "consumption"
Alonso, Abel Duarte
;
O'Shea, Michelle
- In:
International journal of leisure and tourism marketing …
3
(
2012
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10009658321
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