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type_genre:"Statistik"
~accessRights:"free"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~type_genre:"Article in journal"
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Consumer behaviour
3
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Online retailing
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Online-Handel
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Personalisierung
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1
Artificial intelligence
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Digital shopping assistant
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E-commerce
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Einzelhandel
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Electronic Commerce
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Electronic commerce
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Emotion
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Explainable artificial intelligence
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Interactive media
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Interactive screens
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Interactivity
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Interaktive Medien
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Internet marketing
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Kaufentscheidung
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Künstliche Intelligenz
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Online-Marketing
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Auinger, Andreas
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Bezbradica, Marija
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Fennis, Bob Michaël
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Fransen, Marieke
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Garza, Ricardo
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Helfert, Markus
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Lopez, Alberto
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Moes, Anne
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Mora, Daniel
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Riedl, René
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Verhagen, Tibert
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Vliet, Harry van
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Weitzl, Wolfgang
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Cogent business & management
49
European research studies
24
Electronic markets : EM ; the international journal of electronic commerce and business media
19
Journal of open innovation : technology, market, and complexity
18
Journal of Asian finance, economics and business : JAFEB
17
Journal of global information management
17
Administrative Sciences : open access journal
13
Pakistan journal of commerce and social sciences
11
Amfiteatru economic : an economic and business research periodical
10
Economies : open access journal
9
Electronic commerce research
9
Future Business Journal
9
Logistics
9
International journal of retail and distribution management
8
Journal of Contemporary Issues in Business and Government
8
Journal of electronic commerce in organizations : JECO
8
The international review of retail, distribution and consumer research
8
LogForum : elektroniczne czasopismo naukowe z dziedziny logistyki
7
Marketing i menedžment innovacij : m&mi
7
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
7
Global business and finance review
6
International journal of consumer studies
6
Journal of business economics and management
6
Journal of risk and financial management : JRFM
6
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
5
Analele Universităţii Dunărea de Jos Galaţi / 1
5
Consumer behavior review : CBR
5
European journal of management and business economics : EJM&BE
5
International journal of information systems and supply chain management : IJISSCM ; an official publication of the Information Resources Management Association
5
Prizren social science journal
5
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
5
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
4
Enlightening tourism : ET ; a pathmaking journal
4
Expert journal of marketing
4
MIS quarterly
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
Organizations and markets in emerging economies
4
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
4
The international journal of business science & applied management : IJBSAM
4
Asia & the Pacific policy studies
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Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intellig...
Zimmermann, Robert
;
Mora, Daniel
;
Cirqueira, Douglas
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 273-298
Persistent link: https://www.econbiz.de/10014313367
Saved in:
2
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
3
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
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