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type_genre:"Thesis"
~source:"econis"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Advertising strategy"
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Werbung
Advertising planning
328
Werbeplanung
328
Werbewirkung
119
Advertising effects
118
Advertising
71
Theorie
47
Theory
47
USA
45
United States
45
Consumer behaviour
44
Konsumentenverhalten
44
Marketing management
37
Marketingmanagement
37
Deutschland
36
Germany
36
Brand management
32
Internet marketing
32
Markenführung
32
Online-Marketing
32
Werbeträger
28
Advertising media
26
Psychology of advertising
18
Werbepsychologie
18
Zielgruppe
18
Brand image
17
Markenimage
17
Target group
17
Brand
15
Markenartikel
15
Preismanagement
15
Pricing strategy
15
Advertising industry
14
Werbewirtschaft
14
Fernsehwerbung
13
Television advertising
13
International marketing
11
Internationales Marketing
11
Großbritannien
10
Print advertising
10
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Article
63
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11
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Thesis
Aufsatz in Zeitschrift
Article in journal
63
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17
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13
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English
60
German
14
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Brunner, Christian Boris
2
Chang, Chun-tuan
2
Gou, Qinglong
2
Martín Herrán, Guiomar
2
Sigué, Simon Pierre
2
Utkarsh
2
Zhang, Jianqiang
2
Abedi, Vahideh Sadat
1
Adams, Leen
1
Agheshlouei, Hamed
1
Almagro, J.
1
An, Soontae
1
Andrzejewski, Susan A.
1
Araujo, Luis
1
Araujo, Theo
1
Baetzgen, Andreas
1
Baker, Max
1
Beltran-Royo, César
1
Berning, Joshua
1
Bhatnagar, Namita
1
Bissell, Kimberly
1
Blanco, L. A.
1
Cansier, Adrienne
1
Cauberghe, Veroline
1
Chakraborti, Rajdeep
1
Chandra, Ambarish
1
Chauhan, Yogesh Kumar
1
Chen, Chiang-ming
1
Chen, Youhua
1
Chen, Yuxin
1
Chiu, Hsien-hung
1
Choi, Hojoon
1
Chu, Leon Yang
1
Chung, Wonjun
1
Copulsky, Jonathan R.
1
Cornelis, Erlinde
1
Craig, C. S.
1
Crettez, Bertrand
1
De Cock, Christian
1
DeLorme, Denise E.
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International journal of advertising : the quarterly review of marketing communications
11
European journal of operational research : EJOR
3
Journal of advertising research
2
Journal of business research : JBR
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Services marketing quarterly
2
Asia Pacific journal of marketing and logistics
1
Basler Schriften zum Marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dynamic games and applications : DGA
1
Europäische Hochschulschriften / 5
1
Forum für Fachsprachen-Forschung : FFF
1
Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
1
Gabler Research / Marken- und Produktmanagement
1
Gabler research
1
Harvard-Business-Manager : das Wissen der Besten
1
Health marketing quarterly
1
International journal of industrial organization
1
International journal of market research
1
International journal of production economics
1
International journal of production research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of agricultural and applied economics : JAEE
1
Journal of current issues and research in advertising
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of industrial engineering and management : JIEM
1
Journal of international consumer marketing
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of the Operational Research Society
1
Journal of the Operational Research Society : OR
1
MIT sloan management review
1
Management : journal of contemporary management issues
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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1
Reaching voters on social media : planning political advertising on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
2
Reconfiguring human-machine relations in the automation age : an actor-network analysis on automation's takeover of the advertising media planning industry
Wu, Shangyuan
;
Wong, Pei Wen
;
Tandoc, Edson C. <Jr.>
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014434852
Saved in:
3
Targeted advertising with R&D rivalry
Li, Changying
;
Li, Youping
;
Zhang, Jianhu
- In:
Mathematical social sciences
124
(
2023
),
pp. 24-34
Persistent link: https://www.econbiz.de/10014470025
Saved in:
4
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
5
Signaling through advertising when an ad can be blocked
Chen, Yuxin
;
Liu, Qihong
- In:
Marketing science
41
(
2022
)
1
,
pp. 166-187
Persistent link: https://www.econbiz.de/10012820504
Saved in:
6
Dynamic budget allocation for social media advertising campaigns : optimization and learning
Luzon, Yossi
;
Pinchover, Rotem
;
Khmelnitsky, Eugene
- In:
European journal of operational research : EJOR
299
(
2022
)
1
,
pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
Saved in:
7
A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
Saved in:
8
Cooperative advertising in competing supply chains and the long-term effects of retail advertising
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of the Operational Research Society
73
(
2022
)
10
,
pp. 2242-2260
Persistent link: https://www.econbiz.de/10013532442
Saved in:
9
Integrated ad delivery planning for targeted display advertising
Shen, Huaxiao
;
Li, Yanzhi
;
Chen, Youhua
;
Pan, Kai
- In:
Operations research
69
(
2021
)
5
,
pp. 1409-1429
Persistent link: https://www.econbiz.de/10012660194
Saved in:
10
Covid-19 and advertising : the case for a paradigm shift
Gangadharbatla, Harsha
- In:
Journal of current issues and research in advertising
42
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012483542
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