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type_genre:"Thesis"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Advertising strategy"
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Konsumentenverhalten
Werbung
Advertising planning
328
Werbeplanung
328
Werbewirkung
119
Advertising effects
118
Advertising
71
Theorie
47
Theory
47
USA
45
United States
45
Consumer behaviour
44
Marketing management
37
Marketingmanagement
37
Deutschland
36
Germany
36
Brand management
32
Internet marketing
32
Markenführung
32
Online-Marketing
32
Werbeträger
28
Advertising media
26
Psychology of advertising
18
Werbepsychologie
18
Zielgruppe
18
Brand image
17
Markenimage
17
Target group
17
Brand
15
Markenartikel
15
Preismanagement
15
Pricing strategy
15
Advertising industry
14
Werbewirtschaft
14
Fernsehwerbung
13
Television advertising
13
International marketing
11
Internationales Marketing
11
Großbritannien
10
Print advertising
10
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Undetermined
33
Free
4
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Article
93
Book / Working Paper
13
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Thesis
Aufsatz in Zeitschrift
Article in journal
94
Aufsatz im Buch
28
Book section
28
Graue Literatur
17
Non-commercial literature
17
Arbeitspapier
15
Hochschulschrift
15
Working Paper
15
Lehrbuch
11
Textbook
8
Collection of articles of several authors
7
Sammelwerk
7
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5
Ratgeber
4
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4
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Handbuch
1
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1
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English
88
German
18
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Gierl, Heribert
3
Bhatnagar, Namita
2
Brunner, Christian Boris
2
Chang, Chun-tuan
2
Gou, Qinglong
2
Koncz, Julia
2
Martín Herrán, Guiomar
2
McKay-Nesbitt, Jane
2
Shen, Fuyuan
2
Sigué, Simon Pierre
2
Utkarsh
2
Zhang, Jianqiang
2
Abedi, Vahideh Sadat
1
Adams, Leen
1
Agheshlouei, Hamed
1
Almagro, J.
1
An, Soontae
1
Andrzejewski, Susan A.
1
Araujo, Luis
1
Araujo, Theo
1
Aschemann-Witzel, Jessica
1
Baetzgen, Andreas
1
Baker, Max
1
Barroso, Alicia
1
Bartels, Jos
1
Beltran-Royo, César
1
Berger, Jonah
1
Bergkvist, Lars
1
Berning, Joshua
1
Bissell, Kimberly
1
Blanco, L. A.
1
Block, Martin P.
1
Bond, Craig A.
1
Bond, Jennifer Keeling
1
Campbell, Arthur
1
Cansier, Adrienne
1
Cauberghe, Veroline
1
Chakraborti, Rajdeep
1
Chan, Jason C. F.
1
Chandra, Ambarish
1
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International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
5
European journal of operational research : EJOR
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
3
Journal of business research : JBR
3
Journal of promotion management : JPM
3
The Rand journal of economics
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Harvard-Business-Manager : das Wissen der Besten
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of consumer behaviour : an international research review
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Services marketing quarterly
2
Asia Pacific journal of marketing and logistics
1
Basler Schriften zum Marketing
1
Dynamic games and applications : DGA
1
Europäische Hochschulschriften / 5
1
Forum für Fachsprachen-Forschung : FFF
1
Foundations and trends in marketing : FTMKT
1
Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
1
Gabler Research / Marken- und Produktmanagement
1
Gabler research
1
Health marketing quarterly
1
IEEE transactions on engineering management : EM
1
International journal of advertising : the review of marketing communications
1
International journal of industrial organization
1
International journal of market research
1
International journal of production economics
1
International journal of production research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal for global business advancement : JGBA
1
Journal of advertising
1
Journal of agricultural and applied economics
1
Journal of agricultural and applied economics : JAEE
1
Journal of current issues and research in advertising
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of food products marketing
1
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ECONIS (ZBW)
106
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1
Reaching voters on social media : planning political advertising on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
2
Reconfiguring human-machine relations in the automation age : an actor-network analysis on automation's takeover of the advertising media planning industry
Wu, Shangyuan
;
Wong, Pei Wen
;
Tandoc, Edson C. <Jr.>
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014434852
Saved in:
3
Targeted advertising with R&D rivalry
Li, Changying
;
Li, Youping
;
Zhang, Jianhu
- In:
Mathematical social sciences
124
(
2023
),
pp. 24-34
Persistent link: https://www.econbiz.de/10014470025
Saved in:
4
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
5
Signaling through advertising when an ad can be blocked
Chen, Yuxin
;
Liu, Qihong
- In:
Marketing science
41
(
2022
)
1
,
pp. 166-187
Persistent link: https://www.econbiz.de/10012820504
Saved in:
6
Are they being authentic? : the effects of self-disclosure and message sidedness on sponsored post effectiveness
Lee, Susanna S.
;
Johnson, Benjamin K.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 30-53
Persistent link: https://www.econbiz.de/10013167380
Saved in:
7
Dynamic budget allocation for social media advertising campaigns : optimization and learning
Luzon, Yossi
;
Pinchover, Rotem
;
Khmelnitsky, Eugene
- In:
European journal of operational research : EJOR
299
(
2022
)
1
,
pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
Saved in:
8
A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
Saved in:
9
Cooperative advertising in competing supply chains and the long-term effects of retail advertising
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of the Operational Research Society
73
(
2022
)
10
,
pp. 2242-2260
Persistent link: https://www.econbiz.de/10013532442
Saved in:
10
Integrated ad delivery planning for targeted display advertising
Shen, Huaxiao
;
Li, Yanzhi
;
Chen, Youhua
;
Pan, Kai
- In:
Operations research
69
(
2021
)
5
,
pp. 1409-1429
Persistent link: https://www.econbiz.de/10012660194
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