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type_genre:"Thesis"
~type:"article"
~type_genre:"Fallstudie"
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Search: subject_exact:"Brand portfolio"
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Brand architecture
23
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23
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Building corporate identity, image and reputation in the digital era
3
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Scandinavian journal of management
2
Trademarks, brands, and competitiveness
2
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1
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1
Corporate communications : an international journal
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Innen beginnen : von der internen Kommunikation zum Internal Branding
1
International studies of management and organization
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Journal of general management
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Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
1
Marketing management : a cultural perspective
1
SAM advanced management journal : amj
1
Sustainable Marketing Management : Grundlagen und Cases
1
The Oxford handbook of corporate reputation
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The learning organization : TLO ; the international journal of critical studies in organizational learning
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ECONIS (ZBW)
23
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1
Corporate brand identity : virtual space
Cuomo, Maria Teresa
;
Genovino, Cinzia
;
Tortora, Debora
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 169-180)
.
2022
Persistent link: https://www.econbiz.de/10012609382
Saved in:
2
Aesthetic heritage and corporate branding : luxury heritage brands between tradition and modernity
Bargenda, Angela
- In:
Building corporate identity, image and reputation in …
,
(pp. 181-201)
.
2022
Persistent link: https://www.econbiz.de/10012609384
Saved in:
3
Corporate multi-channel branding : platforms for #CorporateBranding
Achi, Awele
;
Adeola, Ogechi
;
Achi, Francis Chukwuedo
- In:
Building corporate identity, image and reputation in …
,
(pp. 205-217)
.
2022
Persistent link: https://www.econbiz.de/10012609392
Saved in:
4
Sensemaking corporate brand values in the smart-phone industry
Gehani, R. Ray
- In:
SAM advanced management journal : amj
81
(
2016
)
4
,
pp. 37-46
Persistent link: https://www.econbiz.de/10011649294
Saved in:
5
The university branding game players, interests, politics
Aula, Hanna-Mari
;
Tienari, Janne
;
Wæraas, Arild
- In:
International studies of management and organization
45
(
2015
)
2
,
pp. 164-179
Persistent link: https://www.econbiz.de/10011286433
Saved in:
6
Best Practices der CSR-Markenführung und -kommunikation
Baumgarth, Carsten
;
Binckebanck, Lars
- In:
Sustainable Marketing Management : Grundlagen und Cases
,
(pp. 175-203)
.
2014
Persistent link: https://www.econbiz.de/10010476277
Saved in:
7
The dynamics of corporate brand charisma : routinization and activation at Carlsberg IT
Hatch, Mary Jo
;
Schultz, Majken
- In:
Scandinavian journal of management
29
(
2013
)
2
,
pp. 147-162
Persistent link: https://www.econbiz.de/10009758008
Saved in:
8
From being branded to doing branding : studying representation practices from a communication-centered approach
Vásquez, Consuelo
;
Sergi, Viviane
;
Cordelier, Benoit
- In:
Scandinavian journal of management
29
(
2013
)
2
,
pp. 135-146
Persistent link: https://www.econbiz.de/10009758020
Saved in:
9
Corporate brand building : Shell-Mex Ltd. in the interwar period
Heller, Michael
- In:
Trademarks, brands, and competitiveness
,
(pp. 194-214)
.
2013
Persistent link: https://www.econbiz.de/10009758692
Saved in:
10
Corporate brand integration in mergers and acquisitions
Kernstock, Joachim
;
Brexendorf, Tim Oliver
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 72-82)
.
2013
Persistent link: https://www.econbiz.de/10009782071
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