//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"free"
~isPartOf:"ERIM report series research in management"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Psychology & marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
21
Markenimage
21
Consumer behaviour
17
Konsumentenverhalten
17
Brand management
14
Markenführung
14
Beziehungsmarketing
7
Relationship marketing
7
Brand
6
Markenartikel
6
Internet marketing
4
Online-Marketing
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer satisfaction
3
Experiment
3
Kundenzufriedenheit
3
Social Web
3
Social web
3
Advertising effects
2
Consumer boycott
2
Credibility
2
Designation of origin
2
Fashion
2
Glaubwürdigkeit
2
Herkunftsbezeichnung
2
Konsumentenboykott
2
Measurement
2
Messung
2
Mode
2
Neuromarketing
2
Product information
2
Produktinformation
2
Psychology of advertising
2
Regression analysis
2
Regressionsanalyse
2
Signalling
2
Viral marketing
2
Virales Marketing
2
Virtual reality
2
more ...
less ...
Online availability
All
Free
Undetermined
94
Type of publication
All
Article
16
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Arbeitspapier
5
Working Paper
5
Graue Literatur
4
Non-commercial literature
4
Language
All
English
21
Author
All
Groenen, Patrick J. F.
2
Kagie, Martijn
2
Wezel, Michiel van
2
Akram, Muhammad Shakaib
1
Akrout, Houcine
1
Bagozzi, Richard P.
1
Cardamone, Ernesto
1
Chaney, Damien
1
Chen, Xi
1
Chu, Xing-Yu
1
Cuesta-Valiño, Pedro
1
Dieck, M. Claudia tom
1
Ferm, Lars-Erik Casper
1
Fountoulaki, Paraskevi
1
García-Henche, Blanca
1
Gutiérrez-Rodríguez, Pablo
1
Haggerty, Nicole
1
Honora, Andreawan
1
Hubert, Marco
1
Hubert, Mirja
1
Ingendahl, Moritz
1
Klucharev, Vasily
1
Krey, Nina
1
Kuanr, Abhisek
1
Lee, Michael S. W.
1
Mariani, Marcello M.
1
Massi, Marta
1
Meißner, Martin
1
Miceli, Gaetano
1
Motoki, Kosuke
1
Mrad, Mona
1
Mädche, Alexander
1
Nguyen Tuyet-Mai
1
Núñez-Barriopedro, Estela
1
Pahi, Sampa Anupurba
1
Pathak, Abhishek
1
Pauwels, Koen H.
1
Perdue, Richard R.
1
Pfaff, Alexander
1
Piancatelli, Chiara
1
more ...
less ...
Published in...
All
ERIM report series research in management
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Psychology & marketing
Cogent business & management
56
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
34
Journal of Asian finance, economics and business : JAFEB
23
European research studies
21
Administrative Sciences : open access journal
17
Pakistan journal of commerce and social sciences
16
Marketing i menedžment innovacij : m&mi
14
Journal of open innovation : technology, market, and complexity
12
European journal of management and business economics : EJM&BE
10
The journal of brand management : an international journal
10
The journal of product & brand management
10
Future Business Journal
9
Enlightening tourism : ET ; a pathmaking journal
8
Global business and finance review
8
International journal of consumer studies
8
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
8
European research on management and business economics
7
IIM Bangalore Research Paper
7
Markstones-Arbeitspapiere
7
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
7
Central European business review : CEBR
6
Journal of Tourism, Heritage & Services Marketing : JTHSM
6
Journal of global marketing
6
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
6
Organizations and markets in emerging economies
6
The Lahore journal of business
6
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
5
Emerging Markets Journal : EMAJ
5
European journal of marketing
5
Italian journal of marketing : ITJM
5
Journal of marketing and consumer behaviour in emerging markets
5
Oeconomia Copernicana
5
Working paper series
5
Business and Economic Research : BER
4
Business strategy and the environment
4
Consumer behavior review : CBR
4
Economic and business review : EBR
4
Higher School of Economics Research Paper
4
more ...
less ...
Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
3
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
4
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
5
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
6
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
7
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
8
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
9
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
10
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->