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~isPartOf:"Journal of marketing communications"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
11
Advertising
6
Advertising effects
6
Internet marketing
6
Online-Marketing
6
Werbewirkung
6
Werbung
5
Social Web
4
Social web
4
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2
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advertising
2
persuasion knowledge
2
social media
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Central Africa
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11
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Segijn, Claire M.
2
Agopian, G.
1
Alhajsaleh, Nael
1
Baidoun, Samir
1
Ball, Joan P.
1
Boerman, Sophie C.
1
Dalakas, Vassilis
1
Eells, Danielle
1
Einwiller, Sabine
1
El Hedhli, Kamel
1
Fuxman, Leonora
1
Grigoriou, Nicholas
1
Gugenishvili, Ilia
1
Hack-Polay, Dieu
1
Hamouda, Mohammed
1
Kim, Do Yuon
1
Kim, Eunah
1
Kim, Hye-Young
1
Mahmoud, Ali B.
1
Mohr, Iris
1
Muldrow, Adrienne F.
1
Ooijen, Iris van
1
Park, Minjung
1
Rubin, Daniel
1
Salem, Mohammed
1
Sifaoui, Asma
1
Stewart, Kristin
1
Stürmer, Lina
1
Tran, Trang
1
Wady, Rushdy
1
Wakibi, Aziz
1
Walten, Levke
1
Wiedmann, Klaus-Peter
1
Zalinska, Aneta
1
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1
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Journal of marketing communications
Technological forecasting & social change : an international journal
NBER working paper series
432
NBER Working Paper
380
Cogent business & management
283
Working paper / National Bureau of Economic Research, Inc.
210
CESifo working papers
149
Discussion paper series / IZA
115
Discussion paper
106
European research studies
103
Psychology & marketing
93
Journal of Asian finance, economics and business : JAFEB
90
Working paper
87
Discussion paper / Tinbergen Institute
85
Cleaner and responsible consumption
80
IZA Discussion Paper
80
Faculty & research / Insead : working paper series
70
Amfiteatru economic : an economic and business research periodical
63
International journal of consumer studies
61
Journal of open innovation : technology, market, and complexity
61
Wine Economics and Policy
53
Administrative Sciences : open access journal
52
Pakistan journal of commerce and social sciences
52
CESifo Working Paper Series
50
Working papers / Harvard Business School, Division of Research
50
Agricultural and Food Economics : AFE
49
CESifo Working Paper
47
Working paper series
47
Journal of risk and financial management : JRFM
46
Marketing i menedžment innovacij : m&mi
46
Working paper series / European Central Bank
42
Journal of marketing and consumer behaviour in emerging markets
40
Working papers / TSE : WP
40
Working papers / Federal Reserve Bank of Boston
38
Working papers
35
Global business and finance review
34
Journal of consumer research : JCR ; an interdisciplinary journal
34
Journal of agricultural and applied economics : JAEE
33
Ruhr economic papers
33
DICE discussion paper
32
Finance and economics discussion series
32
Higher School of Economics Research Paper
31
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ECONIS (ZBW)
11
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1
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10
of
11
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date (newest first)
date (oldest first)
1
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
2
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
3
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
4
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
5
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
6
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
7
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
8
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
9
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
10
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
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