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~accessRights:"free"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Psychology & marketing"
~subject:"Consumer behaviour"
~subject:"augmented reality"
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Consumer behaviour
augmented reality
Brand image
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Akram, Muhammad Shakaib
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Akrout, Houcine
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Psychology & marketing
Cogent business & management
47
Journal of Asian finance, economics and business : JAFEB
19
Pakistan journal of commerce and social sciences
16
European research studies
14
Administrative Sciences : open access journal
11
Marketing i menedžment innovacij : m&mi
11
Journal of open innovation : technology, market, and complexity
9
The journal of brand management : an international journal
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Global business and finance review
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Journal of business research : JBR
8
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Central European business review : CEBR
7
International journal of consumer studies
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Journal of global marketing
7
Studies and scientific researches / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
7
European journal of management and business economics : EJM&BE
6
Future Business Journal
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Organizations and markets in emerging economies
6
The Lahore journal of business
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Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
6
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
5
European research on management and business economics
5
Italian journal of marketing : ITJM
5
Journal of marketing and consumer behaviour in emerging markets
5
Journal of the Academy of Marketing Science
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
South African journal of business management
5
Business strategy and the environment
4
Consumer behavior review : CBR
4
Economic and business review : EBR
4
Emerging Markets Journal : EMAJ
4
European journal of marketing
4
Higher School of Economics Research Paper
4
International journal of advertising : the review of marketing communications
4
Journal of business anthropology
4
Journal of consumer research : JCR ; an interdisciplinary journal
4
Asia marketing journal
3
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
3
Contemporary economics
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
3
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
4
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
5
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
6
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
7
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
8
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
9
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
10
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
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