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~isPartOf:"Psychology & marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles written by one author"
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Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
2
Progress in partial least squares structural equation modeling use in marketing research in the last decade
Sarstedt, Marko
;
Hair, Joseph F.
;
Pick, Mandy
; …
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 1035-1064
Persistent link: https://www.econbiz.de/10013186912
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