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~accessRights:"free"
~person:"Guercini, Simone"
~subject:"Entscheidung"
~type_genre:"Article in journal"
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How international marketers make decisions : exploring approaches to learning and using heuristics
Guercini, Simone
;
Freeman, Susan
- In:
International marketing review
40
(
2023
)
3
,
pp. 429-451
Persistent link: https://www.econbiz.de/10014381213
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2
Marketing automation and the scope of marketers' heuristics
Guercini, Simone
- In:
Management decision
61
(
2023
)
13
,
pp. 295-320
Persistent link: https://www.econbiz.de/10014448300
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