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~isPartOf:"Arts and the market : AAM"
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~subject:"Social Web"
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The ripple effect of firm-generated content on new movie releases
Lu, Shijie
;
Dinner, Isaac
;
Grewal, Rajdeep
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 908-931
Persistent link: https://www.econbiz.de/10014384291
Saved in:
2
"We need to keep making stuff, regardless of what the situation is" : creativity and the film festival sector during COVID-19
Richards, Stuart
;
Pacella, Jessica
- In:
Arts and the market : AAM
13
(
2023
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10014343022
Saved in:
3
The inter-generational arts branding of the Star Wars saga : may the myth be with you!
Patsiaouras, Georgios
- In:
Arts and the market : AAM
12
(
2022
)
1
,
pp. 84-101
Persistent link: https://www.econbiz.de/10012879089
Saved in:
4
Reviewer information and advertisement format : impact on watching a new movie release
Fogel, Joshua
;
Prabhu, Prajwal
- In:
Arts and the market : AAM
12
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013373290
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