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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand
58
Markenartikel
58
Brand management
56
Markenführung
56
Consumer behaviour
55
Brand image
47
Markenimage
47
Advertising effects
19
Werbewirkung
19
Beziehungsmarketing
15
Relationship marketing
15
Brand loyalty
10
Markentreue
10
Internet marketing
9
Luxury goods
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Luxusgüter
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Online-Marketing
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Social Web
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Social web
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Werbung
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Brand attitude
7
Brand trust
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Confidence
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Designation of origin
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Vertrauen
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brand attitude
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Brand experience
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Celebrity endorsement
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Celebrity-Werbung
4
Product quality
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Produktqualität
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Purchase intention
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social media
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Customer satisfaction
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Emotion
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55
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Ko, Eunju
3
Chen, Jiawen
2
Dong, Xuebing
2
Li, Guoxin
2
Liao, Junyun
2
Safeer, Asif Ali
2
Abbas, Jawad
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Akoglu, Halil Erdem
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Ang, Lawrence
1
Anisimova, Tatiana
1
Arancibia Carvajal, Sara
1
Bae, Byung Ryul
1
Balasubramanian, Siva Kumar
1
Baoku, Li
1
Behrendt, Karl
1
Bock, Dora
1
Boerman, Sophie C.
1
Cai, Bofeng
1
Cao, Yue
1
Carter, Erin Percival
1
Chan, Nga Cheng
1
Chen, Shuo
1
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1
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1
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1
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1
Choi, Beomjoon
1
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Dang Ha Anh Le
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Dinh Toan Nguyen
1
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Eguro, Yuka
1
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1
Feng, Jiao
1
Gao, Liang
1
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Asia Pacific journal of marketing and logistics
International journal of advertising : the review of marketing communications
Journal of business research : JBR
189
Journal of retailing and consumer services
121
The journal of product & brand management
113
The journal of brand management : an international journal
108
Psychology & marketing
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of marketing communications
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
European journal of marketing : EJM
23
Journal of promotion management : innovations in planning and applied research
23
Marketing intelligence & planning
23
Marketing letters : a journal of research in marketing
23
Journal of international consumer marketing
20
International journal of hospitality management
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
SpringerLink / Bücher
18
European journal of marketing
17
International journal of consumer studies
17
International journal of market research
17
International marketing review
16
Journal of fashion marketing and management
16
International journal of retail and distribution management
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Global business review
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of retailing
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of Islamic marketing
13
Journal of global marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of hospitality marketing & management
13
The journal of consumer marketing
13
International journal of internet marketing and advertising : IJIMA
12
Journal of consumer marketing
12
Journal of consumer research : JCR ; an interdisciplinary journal
12
Journal of global fashion marketing : JGfM
12
Journal of international marketing
12
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ECONIS (ZBW)
55
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1
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
2
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
3
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
4
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
5
Luxury brands' live streaming sales : the roles of streamer identity and level strategy
Li, Guoxin
;
Cao, Yue
;
Lu, Bo
;
Yu, Yunzhijun
;
Liu, Honglei
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1178-1200
Persistent link: https://www.econbiz.de/10014338576
Saved in:
6
Poison or remedy? : masculinity in a pathos-based sustainable brand story
Huang, Chaohua
;
Zhuang, Shaoshuang
;
Haiyan, Ma
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1823-1838
Persistent link: https://www.econbiz.de/10014430180
Saved in:
7
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
8
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
9
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
10
How air pollution affects consumers' local brand choices : explanation from attribution and compensation tendency
Wang, Yong
;
Meng, Meijun
;
Li, Yang
;
Zhou, Qingjie
;
Cai, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2447-2465
Persistent link: https://www.econbiz.de/10014430255
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