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B-to-B-Marketing
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Business-to-business marketing
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STILL GmbH <Hamburg>
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Advertising effects
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Brand image
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Gey, Thomas
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Klug, Matthias
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Caro, Sönke
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Görtz, Heiko
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Kneist, Steffen
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Meurant, Manuel
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Brand the Future : systematische Markenentwicklung im B2B
Industrial marketing management : the international journal for industrial and high-tech firms
353
The journal of business & industrial marketing
116
Journal of business research : JBR
87
SpringerLink / Bücher
65
Journal of business-to-business marketing
62
Springer eBook Collection
28
Research
15
Springer eBook Collection / Business and Economics
14
Journal of the Academy of Marketing Science
12
essentials
12
Journal of marketing
11
Journal of personal selling & sales management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Psychology & marketing
8
Journal of customer behaviour
7
Journal of strategic marketing
7
Marketing intelligence & planning
7
Business-to-Business-Marketing
6
Essentials
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing research
6
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Springer eBooks / Business and Economics
6
The journal of personal selling & sales management : JPSSM
6
Business horizons
5
Journal of marketing theory and practice
5
Journal of marketing theory and practice : JMTP
5
Journal of service research
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Springer eBook Collection / Business and Management
5
Asia Pacific journal of marketing and logistics
4
Beiträge zur empirischen Marketing- und Vertriebsforschung
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European journal of marketing
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Innovatives Markenmanagement
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International journal of business environment : IJBE
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Marketing theory
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Advances in business marketing and purchasing
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Asia Pacific business review
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Corporate reputation review : an international journal
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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ECONIS (ZBW)
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Giraffenprinzip als Markenfilter
Gey, Thomas
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 11-21)
.
2017
Persistent link: https://www.econbiz.de/10011565714
Saved in:
2
Brand Commitment als Katalysator
Themann, Christian
;
Tipke, Justin
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 61-66)
.
2017
Persistent link: https://www.econbiz.de/10011565726
Saved in:
3
Nichtzufällige Gedankenspiele
Gey, Thomas
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 69-80)
.
2017
Persistent link: https://www.econbiz.de/10011565728
Saved in:
4
Emotionen rechnen sich
Sachse, Jan-Christoph
;
Klug, Matthias
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 81-95)
.
2017
Persistent link: https://www.econbiz.de/10011565731
Saved in:
5
Wahrnehmung im Fokus : der STILL PartnerPlan
Gey, Thomas
;
Meurant, Manuel
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 109-119)
.
2017
Persistent link: https://www.econbiz.de/10011565738
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6
Inszenierung statt Produktausstellung
Klug, Matthias
;
Thoele, Frederick
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 121-133)
.
2017
Persistent link: https://www.econbiz.de/10011565739
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7
Kunden effektiv faszinieren
Caro, Sönke
;
Nolte, Oliver
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 167-174)
.
2017
Persistent link: https://www.econbiz.de/10011565759
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8
Verkäuferentwicklung als Erfolgshebel
Karbe, Joachim
;
Klug, Matthias
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 175-190)
.
2017
Persistent link: https://www.econbiz.de/10011565760
Saved in:
9
Begeisterung im Kundendialog
Görtz, Heiko
;
Kneist, Steffen
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 201-207)
.
2017
Persistent link: https://www.econbiz.de/10011565764
Saved in:
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