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~accessRights:"restricted"
~isPartOf:"European journal of marketing"
~subject:"Luxury goods"
~subject:"Marketingmanagement"
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Luxury goods
Marketingmanagement
Brand management
42
Markenführung
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Brand image
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30
Consumer behaviour
28
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28
Brand
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25
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Emotion
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Advertising
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Customer satisfaction
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Brand positioning
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Balabanis, George
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Cao, Dongmei
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Cheng, Yimin
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He, Jiaxun
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European journal of marketing
Journal of business research : JBR
100
The journal of brand management : an international journal
52
Journal of retailing and consumer services
40
The journal of product & brand management
37
Journal of fashion marketing and management
20
SpringerLink / Bücher
20
Journal of global fashion marketing : JGfM
17
International journal of advertising : the review of marketing communications
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of marketing communications
13
Journal of strategic marketing
13
Springer eBook Collection
13
International journal of hospitality management
12
European journal of marketing : EJM
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
International marketing review
10
Journal of promotion management : innovations in planning and applied research
9
Journal of the Academy of Marketing Science
9
Asia Pacific journal of marketing and logistics
8
International journal of retail & distribution management
8
The marketing review
8
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
7
European management journal
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of retailing
7
Young consumers : insight and ideas for responsible marketers
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Journal of international consumer marketing
6
Journal of internet commerce
6
Journal of promotion management : JPM
6
The journal of asset management
6
Business horizons
5
International journal of consumer studies
5
International journal of contemporary hospitality management
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International journal of internet marketing and advertising : IJIMA
5
International journal of wine business research : IJWBR
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ECONIS (ZBW)
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1
Coincidental brand origins influence persuasion based on need for cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
2
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
3
Thinking fast and slow : a revised SOR model for an empirical examination of impulse buying at a luxury fashion outlet
Cao, Dongmei
;
Meadows, Maureen
;
Ma, Xiao
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 342-368
Persistent link: https://www.econbiz.de/10014466313
Saved in:
4
What's on the menu? : how celebrity chef brands create happiness
Rodrigues, Paula Cristina Lopes
;
Brochado, Ana
;
Sousa, Ana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2513-2543
Persistent link: https://www.econbiz.de/10014448558
Saved in:
5
Cultural antecedents and consequences of luxury brand personalities
Balabanis, George
;
Karpova, Aleksandra
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2423-2454
Persistent link: https://www.econbiz.de/10013457357
Saved in:
6
Dynamic brand positioning : a firm-customer synergistic strategy of brand meaning cocreation in a hyperconnected world
He, Jiaxun
;
Zhang, Fan
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2774-2803
Persistent link: https://www.econbiz.de/10013457389
Saved in:
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