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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of Islamic marketing"
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Brand
77
Markenartikel
77
Brand management
73
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65
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Keller, Kevin Lane
3
Aji, Hendy Mustiko
2
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2
Ilicic, Jasmina
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Lalwani, Ashok K.
2
Lee, Wai Jin
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European journal of marketing : EJM
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of Islamic marketing
Journal of business research : JBR
215
The journal of brand management : an international journal
145
Journal of retailing and consumer services
134
The journal of product & brand management
130
SpringerLink / Bücher
59
Asia Pacific journal of marketing and logistics
39
Psychology & marketing
38
Journal of marketing communications
29
Marketing intelligence & planning
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Marketing letters : a journal of research in marketing
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European journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
24
International journal of hospitality management
24
Journal of promotion management : innovations in planning and applied research
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International journal of market research
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Journal of marketing
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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International journal of advertising : the review of marketing communications
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Journal of advertising
19
International journal of consumer studies
18
Journal of fashion marketing and management
18
Journal of retailing
18
International journal of advertising : the quarterly review of marketing communications
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International marketing review
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Journal of consumer research : JCR ; an interdisciplinary journal
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Springer eBook Collection
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
European journal of operational research : EJOR
15
International journal of retail and distribution management
15
Business horizons
14
Global business review
14
Journal of global fashion marketing : JGfM
14
Journal of hospitality marketing & management
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ECONIS (ZBW)
77
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77
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1
Love thinketh no evil : mediation role of brand love on consumer religiosity and consumer forgiveness in Tanzanian Islamic banking
Amani, David
- In:
Journal of Islamic marketing
15
(
2024
)
4
,
pp. 1035-1053
Persistent link: https://www.econbiz.de/10014520801
Saved in:
2
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
3
Consumers' awareness and loyalty in Indonesia banking sector : does emotional bonding effect matters?
Karim, Kasnaeny
;
Ilyas, Gunawan Bata
;
Umar, Zainal Abidin
; …
- In:
Journal of Islamic marketing
14
(
2023
)
10
,
pp. 2668-2686
Persistent link: https://www.econbiz.de/10014428699
Saved in:
4
Development and validation of key antecedents of religious brand attitude : a cross-cultural quantitative analysis using smart PLS
Zulfiqar Ali Jumani
;
Nazlida Muhamad
- In:
Journal of Islamic marketing
14
(
2023
)
11
,
pp. 2771-2797
Persistent link: https://www.econbiz.de/10014428806
Saved in:
5
When love leads the way! : conceptualizing triangular theory of love and expectations-confirmation theory in Islamic banking
Ismail, Ismail J.
- In:
Journal of Islamic marketing
14
(
2023
)
11
,
pp. 2887-2906
Persistent link: https://www.econbiz.de/10014428811
Saved in:
6
Relationship between brand innovativeness and customer satisfaction : a moderated mediation model from Generation M perspective
Naz, Sehrish
;
Asrar-ul-Haq, Muhammad
;
Anam Iqbal
; …
- In:
Journal of Islamic marketing
14
(
2023
)
11
,
pp. 2928-2948
Persistent link: https://www.econbiz.de/10014428813
Saved in:
7
How store attribute affects customer experience, brand love and brand loyalty
Anggara, Ahmad Khabib Dwi
;
Ratnasari, Ririn Tri
;
Osman, …
- In:
Journal of Islamic marketing
14
(
2023
)
11
,
pp. 2980-3006
Persistent link: https://www.econbiz.de/10014428817
Saved in:
8
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
9
Is halal universal? : the impact of self-expressive value on halal brand personality, brand tribalism, and loyalty ; case of Islamic hospitals
Aji, Hendy Mustiko
;
Muslichah, Istyakara
- In:
Journal of Islamic marketing
14
(
2023
)
4
,
pp. 1146-1165
Persistent link: https://www.econbiz.de/10014313869
Saved in:
10
What drives Muslims to boycott French brands? : the moderating role of brand judgement and counterargument
Salma, Shofiya Yusri
;
Aji, Hendy Mustiko
- In:
Journal of Islamic marketing
14
(
2023
)
5
,
pp. 1346-1368
Persistent link: https://www.econbiz.de/10014314547
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