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~accessRights:"restricted"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~subject:"Markenführung"
~subject:"Market research"
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Markenführung
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Marktforschung
18
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7
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4
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4
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3
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European journal of marketing : EJM
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
SpringerLink / Bücher
62
International journal of market research
37
Journal of business research : JBR
25
Springer eBook Collection / Business and Economics
25
International journal of market research : JMRS ; the journal of the Market Research Society
18
Industrial marketing management : the international journal for industrial and high-tech firms
16
Marktforschung der Zukunft - Mensch oder Maschine? : Bewährte Kompetenzen in neuem Kontext
15
Springer eBook Collection
15
Journal of the Academy of Marketing Science
13
Journal of retailing and consumer services
10
Australasian marketing journal
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
International journal of wine business research : IJWBR
8
Lehrbuch
8
Marketing letters : a journal of research in marketing
8
Marketing theory
8
Review of marketing research
8
Springer eBook Collection / Business and Management
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of marketing analytics : JMA
7
Journal of marketing education : JME
7
Journal of marketing management : MM
7
Organizational research methods : ORM
7
Handbook of research methods for marketing management
6
International journal of wine business research
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing
6
Journal of retailing
6
Qualitative market research : an international journal
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
European journal of marketing
5
European journal of operational research : EJOR
5
Foundations and trends in marketing : FTMKT
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of public policy & marketing
5
Moderne Methoden der Marktforschung : Kunden besser verstehen
5
Psychology & marketing
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ECONIS (ZBW)
18
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1
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
2
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
3
Domain-specific market segmentation using a latent class mixture modelling approach and wine-related lifestyle (WRL) algorithm
Bruwer, Johan
;
Li, Elton
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1552-1576
Persistent link: https://www.econbiz.de/10011755184
Saved in:
4
Reflections on a decade of EJM and marketing scholarship : the good, the bad, and the future
Lee, Nick
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1774-1798
Persistent link: https://www.econbiz.de/10011773701
Saved in:
5
Should consumers request cost transparency?
Simintiras, Antonis C.
;
Dwivedi, Yogesh Kumar
;
Kaushik, …
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1961-1979
Persistent link: https://www.econbiz.de/10011449386
Saved in:
6
Optimierung komplexer Stichproben
Wildner, Raimund
;
Bosch, Volker
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
2004
)
1
,
pp. 84-89
Persistent link: https://www.econbiz.de/10001934949
Saved in:
7
Automobilmarktforschung : status quo und neue Herausforderungen
Hagstotz, Werner
;
Schmitt-Hagstotz, Karin
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
2003
)
5
,
pp. 78-84
Persistent link: https://www.econbiz.de/10001803704
Saved in:
8
Der Einfluß des Internets auf die Marktforschung : vom Stiefkind zum Zukunftspartner des Managements?
Cartellieri, Maximilian
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
2002
)
2
,
pp. 34-38
Persistent link: https://www.econbiz.de/10001662625
Saved in:
9
Die Folgen der Mobilität
Benussi, Swantje
;
Klocke, Marion
;
Lipsmeier, Gero
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
2002
)
2
,
pp. 52-56
Persistent link: https://www.econbiz.de/10001662629
Saved in:
10
Soziologie und Marktforschung: Ausbildung an einem Arbeitsmarkt vorbei?
Pötschke, Manuela
;
Simonson, Julia
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
28
(
2001
)
6
,
pp. 32-37
Persistent link: https://www.econbiz.de/10001632298
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