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~isPartOf:"European management journal"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Customer value
16
Kundenwert
16
Betriebliche Wertschöpfung
10
Value creation
10
Relationship marketing
9
Lieferantenmanagement
8
Supplier relationship management
8
Customer integration
6
Kundenintegration
6
Value co-creation
6
B-to-B-Marketing
5
Business-to-business marketing
5
Salespeople
4
Verkaufspersonal
4
Business network
3
Marketing management
3
Marketingmanagement
3
Unternehmensnetzwerk
3
Bewertung
2
Bibliometrics
2
Bibliometrie
2
Business relationships
2
Business-to-Business marketing
2
Employee retention
2
Evaluation
2
Führungsstil
2
Leadership style
2
Mitarbeiterbindung
2
Pharmaceutical industry
2
Pharmaindustrie
2
Strategic management
2
Strategisches Management
2
Accounting valuation
1
Advertising
1
Advertising effectiveness
1
Advertising effects
1
Arzneimittel
1
B2B
1
B2B word-of-mouth
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English
9
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Schwepker, Charles H. <Jr.>
2
Burton, Jamie
1
Cabanelas, Pablo
1
Chipulu, Maxwell
1
Cobelli, Nicola
1
Confente, Ilenia
1
Corsaro, Daniela
1
Feng, Shanfei
1
Gligor, David M.
1
Grinevich, Vadim
1
Gupta, Samir
1
Heinonen, Kristina
1
Holmes, Dawn
1
Ingram, Thomas N.
1
Lampón, Jesús F.
1
Lee, Hsin-Yun
1
Nyadzayo, Munyaradzi W.
1
Preikschas, Michael W.
1
Russo, Ivan
1
Rüdiger, Klaus
1
Strandvik, Tore
1
Zhou, Jing
1
Zolkiewski, Judith
1
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European management journal
The journal of business & industrial marketing
Journal of business research : JBR
38
Industrial marketing management : the international journal for industrial and high-tech firms
27
Journal of retailing and consumer services
22
SpringerLink / Bücher
19
International journal of hospitality management
13
The journal of services marketing
13
Journal of the Academy of Marketing Science
9
Technological forecasting & social change : an international journal
9
International journal of contemporary hospitality management
8
Journal of service management
8
Journal of strategic marketing
8
Journal of marketing analytics : JMA
7
Service business
7
Springer eBook Collection / Business and Economics
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Marketing theory
6
The service industries journal
6
Tourism management : research, policies, practice
6
Journal of business-to-business marketing
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Marketing intelligence & planning
5
The TQM journal : the international review of organizational improvement
5
Journal of business economics and management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality and tourism insights
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
4
Asia Pacific journal of marketing and logistics
3
Business horizons
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of consumer studies
3
International journal of electronic customer relationship management : IJECRM
3
Inventi impact: retailing & consumer services
3
Journal of business ethics : JOBE
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
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ECONIS (ZBW)
9
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1
How can value co-creation be integrated into a customer experience evaluation?
Lee, Hsin-Yun
;
Grinevich, Vadim
;
Chipulu, Maxwell
- In:
European management journal
41
(
2023
)
4
,
pp. 521-533
Persistent link: https://www.econbiz.de/10014437750
Saved in:
2
The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
Saved in:
3
The effect of equity on value co-creation in business relationships
Gupta, Samir
;
Zhou, Jing
;
Feng, Shanfei
;
Nyadzayo, …
- In:
The journal of business & industrial marketing
37
(
2022
)
2
,
pp. 385-401
Persistent link: https://www.econbiz.de/10012798429
Saved in:
4
Capturing the broader picture of value co-creation management
Corsaro, Daniela
- In:
European management journal
37
(
2019
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011996312
Saved in:
5
Reflections on customers' primary role in markets
Heinonen, Kristina
;
Strandvik, Tore
- In:
European management journal
36
(
2018
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011817035
Saved in:
6
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
Saved in:
7
The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan
;
Confente, Ilenia
;
Gligor, David M.
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
Saved in:
8
Servant leadership, distributive justice and commitment to customer value in the salesforce
Schwepker, Charles H. <Jr.>
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 70-82
Persistent link: https://www.econbiz.de/10011539340
Saved in:
9
Ethical leadership in the salesforce : effects on salesperson customer orientation, commitment to customer value and job stress
Schwepker, Charles H. <Jr.>
;
Ingram, Thomas N.
- In:
The journal of business & industrial marketing
31
(
2016
)
7
,
pp. 914-927
Persistent link: https://www.econbiz.de/10011564161
Saved in:
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