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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"B-to-B-Marketing"
~subject:"Kundenwert"
~subject:"Theorie"
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B-to-B-Marketing
Kundenwert
Theorie
Business-to-business marketing
353
Lieferantenmanagement
254
Supplier relationship management
254
Beziehungsmarketing
108
Relationship marketing
108
Marketing management
54
Marketingmanagement
54
B2B
51
E-commerce
49
Electronic Commerce
49
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46
Social web
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Selling
45
Verkauf
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Brand management
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Consumer behaviour
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Konsumentenverhalten
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Markenführung
44
Internet marketing
43
Online-Marketing
43
Salespeople
36
Verkaufspersonal
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Betriebliche Wertschöpfung
34
Value creation
34
Business network
33
Unternehmensnetzwerk
33
Innovation
28
Bibliometrics
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Bibliometrie
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B2B marketing
26
Brand image
26
Markenimage
26
Customer value
25
Social media
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Di Benedetto, C. Anthony
10
Lindgreen, Adam
10
Agnihotri, Raj
7
Casidy, Riza
7
Keränen, Joona
7
Terho, Harri
7
Sharma, Arun
6
Kleinaltenkamp, Michael
5
Mohan, Mayoor
5
Naudé, Peter
5
Rangarajan, Deva
5
Aarikka-Stenroos, Leena
4
Christodoulides, George
4
Johnston, Wesley J.
4
Markovic, Stefan
4
Mora Cortez, Roberto
4
Nyadzayo, Munyaradzi W.
4
Ritter, Thomas
4
Salonen, Anna
4
Ulaga, Wolfgang
4
Andersen, Poul Houman
3
Bag, Surajit
3
Cartwright, Severina
3
Chatterjee, Sheshadri
3
Dingus, Rebecca
3
Eggert, Andreas
3
Elgeti, Laura
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Guenther, Miriam
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Guenther, Peter
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Gupta, Shivam
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Halinen, Aino
3
Kim, Kyung Hoon
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Kumar, Bipul
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Kumar, V.
3
LaPlaca, Peter J.
3
Lacka, Ewelina
3
Luo, Jun
3
Mero, Joel
3
Moon, Hakil
3
Möller, K. E. Kristian
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
116
Journal of business research : JBR
87
SpringerLink / Bücher
70
Journal of business-to-business marketing
63
Springer eBook Collection
28
Springer eBook Collection / Business and Economics
17
Research
16
Journal of the Academy of Marketing Science
12
essentials
12
Journal of marketing
11
Brand the Future : systematische Markenentwicklung im B2B
9
Journal of personal selling & sales management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Psychology & marketing
8
Journal of customer behaviour
7
Journal of strategic marketing
7
Marketing intelligence & planning
7
Business-to-Business-Marketing
6
Essentials
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing research
6
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Springer eBooks / Business and Economics
6
The journal of personal selling & sales management : JPSSM
6
Business horizons
5
Journal of marketing theory and practice
5
Journal of marketing theory and practice : JMTP
5
Journal of service research
5
Springer eBook Collection / Business and Management
5
Asia Pacific journal of marketing and logistics
4
Beiträge zur empirischen Marketing- und Vertriebsforschung
4
European journal of marketing
4
Innovatives Markenmanagement
4
International journal of business environment : IJBE
4
Marketing theory
4
Advances in business marketing and purchasing
3
Asia Pacific business review
3
Corporate reputation review : an international journal
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
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ECONIS (ZBW)
353
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1
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
2
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
3
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
4
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
5
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
6
Subscription offers in business-to-business markets : conceptualization, taxonomy, and framework for growth
Kowalkowski, Christian
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 440-456
Persistent link: https://www.econbiz.de/10014531643
Saved in:
7
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
8
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
9
Challenges in sustainability transitions in B2B firms and the role of corporate entrepreneurship in responding to crises created by the pandemic
Tandon, Anushree
;
Chaudhary, Sanjay
;
Nijjer, Shivinder
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 93-109
Persistent link: https://www.econbiz.de/10014531709
Saved in:
10
Founder's birth order and triple bottom line in B2B SMEs
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Gorton, Matthew
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014531402
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