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~accessRights:"restricted"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~subject:"Virales Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Verbraucherverhalten"
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Virales Marketing
Consumer behaviour
143
Konsumentenverhalten
143
Social Web
62
Social web
62
Internet marketing
43
Online-Marketing
43
Online retailing
41
Online-Handel
41
Beziehungsmarketing
24
Relationship marketing
24
Viral marketing
24
E-commerce
17
Electronic Commerce
17
Customer satisfaction
13
Kundenzufriedenheit
13
Dienstleistungsqualität
12
Emotion
12
Service quality
12
Experiment
11
Social network
11
Soziales Netzwerk
11
Brand management
10
Confidence
10
Markenführung
10
Vertrauen
10
Data protection
9
Datenschutz
9
Information behaviour
9
Informationsverhalten
9
Social media
9
Website
9
Advertising effects
8
Personality psychology
8
Personalization
8
Persönlichkeitspsychologie
8
Social relations
8
Soziale Beziehungen
8
Werbewirkung
8
Einzelhandel
7
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Aufsatz in Zeitschrift
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24
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English
24
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Bose, Indranil
2
Akrout, Houcine
1
Balaji, M. S.
1
Banerjee, Shankhadeep
1
Bhattacharyya, Samadrita
1
Bockstedt, Jesse
1
Chang, Che-Wei
1
Chen, Kuanchin
1
Chen, Kun
1
Chen, Qimei
1
Chen, Ssu-Yu
1
Chen, Weiping
1
Cheng, Xusen
1
Chong, Alain Yee Long
1
Dong, Ming
1
Fan, Shaokun
1
Filieri, Raffaele
1
Fresneda, Jorge E.
1
Gefen, David
1
Gu, Yu
1
He, Yi
1
Hernández Ortega, Blanca
1
Hu, Han-Fen
1
Hu, Miao
1
Hu, Ya-Han
1
Hua, Ying
1
Huang, Yunhui
1
Hung, Shiu-Wan
1
Kok Wei Khong
1
Lee, Pei-Ju
1
Li, Changxin
1
Li, Fan
1
Li, Xiaolin
1
Lin, Zhibin
1
Lin, Zhijie
1
Lu, Shouwang
1
Lu, Yaobin
1
Luo, Peng
1
Luo, Xin
1
Mai, Feng
1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of business research : JBR
100
Journal of retailing and consumer services
93
International journal of hospitality management
50
Journal of marketing communications
29
Tourism management : research, policies, practice
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
International journal of contemporary hospitality management
25
International journal of internet marketing and advertising : IJIMA
22
Journal of hospitality marketing & management
22
Information systems research : ISR
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel and tourism marketing
19
The journal of product & brand management
19
Electronic commerce research
18
Journal of internet commerce
18
Journal of marketing
17
Journal of promotion management : innovations in planning and applied research
17
Psychology & marketing
17
Asia Pacific journal of marketing and logistics
16
International journal of advertising : the review of marketing communications
16
Journal of management information systems : JMIS
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
The journal of services marketing
13
International journal of consumer studies
12
International journal of technology marketing : IJTMkt
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
European journal of marketing : EJM
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of hospitality and tourism insights
11
Journal of the Academy of Marketing Science
11
Marketing letters : a journal of research in marketing
11
Tourism management perspectives : TMP
11
International journal of electronic marketing and retailing : IJEMR
10
Journal of global marketing
10
Journal of international consumer marketing
10
Journal of marketing research
10
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ECONIS (ZBW)
24
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1
The motivation paradox : understanding contradictory effects of awards on contribution quantity versus quality in virtual community
Banerjee, Shankhadeep
;
Bhattacharyya, Samadrita
;
Bose, …
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014434726
Saved in:
2
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
3
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
Saved in:
4
The interplay between brand relationship norms and ease of sharing on electronic word-of-mouth and willingness to pay
You, Ya
;
He, Yi
;
Chen, Qimei
;
Hu, Miao
- In:
Information & management : the internat. journal of …
58
(
2021
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012494897
Saved in:
5
The paradox of word-of-mouth in social commerce : exploring the juxtaposed impacts of source credibility and information quality on SWOM spreading
Cheng, Xusen
;
Gu, Yu
;
Hua, Ying
;
Luo, Xin
- In:
Information & management : the internat. journal of …
58
(
2021
)
7
,
pp. 1-11
Persistent link: https://www.econbiz.de/10013259430
Saved in:
6
The effects of the format of two-sided online reviews : a linguistic perspective
Lu, Shouwang
;
Qiu, Lingyun
;
Wang, KanLiang
- In:
Information & management : the internat. journal of …
58
(
2021
)
8
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013192049
Saved in:
7
Gazing at the stars is not enough, look at the specific word entropy, too!
Fresneda, Jorge E.
;
Gefen, David
- In:
Information & management : the internat. journal of …
57
(
2020
)
8
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012418425
Saved in:
8
Complements and substitutes in online product recommendations : the differential effects on consumers' willingness to pay
Zhang, Mingyue
;
Bockstedt, Jesse
- In:
Information & management : the internat. journal of …
57
(
2020
)
6
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012293427
Saved in:
9
The effect of online reviews on product sales : a joint sentiment-topic analysis
Li, Xiaolin
;
Wu, Chaojiang
;
Mai, Feng
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10011997619
Saved in:
10
Motivation crowding in online product reviewing : a qualitative study of amazon reviewers
Wu, Philip Fei
- In:
Information & management : the internat. journal of …
56
(
2019
)
8
,
pp. 1-9
Persistent link: https://www.econbiz.de/10012129457
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