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~accessRights:"restricted"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Suchmaschine"
~subject:"Werbewirkung"
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Suchmaschine
Werbewirkung
Internet marketing
156
Online-Marketing
156
Social Web
102
Social web
102
Consumer behaviour
94
Konsumentenverhalten
94
Advertising effects
47
Viral marketing
45
Virales Marketing
45
Online retailing
44
Online-Handel
44
Advertising
40
Werbung
40
social media
40
Brand management
35
Markenführung
35
Brand image
24
E-commerce
24
Electronic Commerce
24
Markenimage
24
Beziehungsmarketing
23
Relationship marketing
23
Marketing management
16
Marketingmanagement
16
Internet
15
Facebook
10
Brand
9
Markenartikel
9
Search engine
9
online reviews
9
Digital platform
8
Digitale Plattform
8
Social network
8
Soziales Netzwerk
8
advertising
8
social media marketing
8
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Data protection
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English
50
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Agarwal, Ashish
2
Hosanagar, Kartik
2
Kwon, Eun Sook
2
Acikgoz, Fulya
1
Acquisti, Alessandro
1
Aghniadi
1
Alexandrovskiy, Sergey
1
An, Soontae
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Antoniadis, Ioannis
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Aramendia-Muneta, Maria Elena
1
Arnita, Devi
1
Arora, Taanika
1
Assimakopoulos, Costas
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1
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1
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1
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1
Bolat, Elvira
1
Borah, Abhishek
1
Burnaz, Sebnem
1
Cassioli, Federico
1
Chan, Terri H.
1
Chaudhary, Monica
1
Chen, Cheng
1
Chen, Min
1
Christopher, Ranjit M.
1
Chung, Yoo Jin
1
Costa, Renato J. Lopes da
1
Dankwa, Dan Duku
1
De Cicco, Roberta
1
Dias, Álvaro Lopes
1
Dodoo, Naa Amponsah
1
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1
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1
Fan, Ming
1
Fang, Eric
1
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1
Gautam, Omvir
1
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Ghouse, Suhail M.
1
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Information systems research : ISR
International journal of internet marketing and advertising : IJIMA
International journal of advertising : the review of marketing communications
65
Journal of business research : JBR
45
Journal of marketing communications
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
Journal of promotion management : innovations in planning and applied research
35
International journal of advertising : the quarterly review of marketing communications
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Journal of retailing and consumer services
23
Journal of advertising research
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of promotion management : JPM
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of marketing research
12
Journal of marketing research : JMR
11
SpringerLink / Bücher
11
Journal of internet commerce
10
Marketing science
10
Electronic commerce research
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of current issues and research in advertising
9
Journal of marketing
9
Operations research
9
Discussion papers / CEPR
8
Marketing intelligence & planning
8
Quantitative marketing and economics : QME
8
Young consumers : insight and ideas for responsible marketers
8
International journal of electronic commerce : IJEC
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
International journal of hospitality management
6
International journal of industrial organization
6
Marketing letters : a journal of research in marketing
6
Psychology & marketing
6
Technological forecasting & social change : an international journal
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing
5
International journal of sports marketing & sponsorship
5
International journal of technology marketing : IJTMkt
5
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ECONIS (ZBW)
50
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
4
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
5
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
6
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Saved in:
7
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
8
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
9
Advertising in app : a neuroscientific approach
Cassioli, Federico
;
Balconi, Michela
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 257-270
Persistent link: https://www.econbiz.de/10013256308
Saved in:
10
Worried about digital footprint? : attitudes toward online behavioural advertising with the AdChoices icon
An, Soontae
;
Kang, Hannah
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10013256311
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