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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Consumer behaviour
178
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Brand management
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Gijsbrechts, Els
5
Clement, Michel
4
Pauwels, Koen
4
Warlop, Luk
4
Bijmolt, Tammo H. A.
3
Chan, Eugene Y.
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Lalwani, Ashok K.
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Kamakura, Wagner A.
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Keh, Hean Tat
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Konya-Baumbach, Elisa
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Lans, Ralf van der
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2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
1,592
Journal of business research : JBR
1,479
International journal of hospitality management
617
SpringerLink / Bücher
423
International journal of consumer studies
322
Asia Pacific journal of marketing and logistics
295
Tourism management : research, policies, practice
280
Psychology & marketing
257
Journal of travel and tourism marketing
254
Technological forecasting & social change : an international journal
236
The journal of product & brand management
231
Working paper / National Bureau of Economic Research, Inc.
229
International journal of contemporary hospitality management
227
Management science : journal of the Institute for Operations Research and the Management Sciences
227
Journal of marketing communications
217
Discussion paper / Centre for Economic Policy Research
213
Journal of Islamic marketing
205
Journal of hospitality marketing & management
202
The journal of brand management : an international journal
196
Journal of international consumer marketing
188
Journal of retailing
184
International journal of advertising : the review of marketing communications
179
The journal of services marketing
174
Journal of promotion management : innovations in planning and applied research
163
Tourism management perspectives : TMP
163
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
162
Journal of the Academy of Marketing Science
161
Discussion papers / CEPR
158
Journal of marketing management : JMM ; journal of the Academy of Marketing
156
Marketing intelligence & planning
156
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
148
The international review of retail, distribution and consumer research
147
Marketing letters : a journal of research in marketing
146
Journal of marketing
145
Journal of strategic marketing
145
Food policy : economics planning and politics of food and agriculture
144
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
142
Service business
142
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
141
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ECONIS (ZBW)
186
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1
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
2
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
3
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
4
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
5
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
6
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
7
Timing customer reactivation initiatives
Holtrop, Niels
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 570-589
Persistent link: https://www.econbiz.de/10014383229
Saved in:
8
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
9
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
10
The motivational dynamics of arousal and values in promoting sustainable behavior : a cognitive energetics perspective
Yan, Li
;
Murray, Kyle B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 679-699
Persistent link: https://www.econbiz.de/10014383234
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