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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Brand image"
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Brand image
Brand
11
Brand management
11
Consumer behaviour
11
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Markenführung
11
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9
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MacInnis, Deborah J.
2
Chun, HaeEun Helen
1
Connors, Scott
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Consiglio, Irene
1
Eisingerich, Andreas B
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Folkes, Valerie S.
1
Gelfand, Michele J.
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Gino, Francesca
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Gordon, Sarah
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Hingston, Sean T.
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Huang, Feifei
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Khamitov, Mansur
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Li, Xiuping
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Loken, Barbara
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Lu, Fang-Chi
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Ren, Li
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Rotman, Jeff D.
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Sinha, Jayati
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Song, Xiaobing
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Stoner, Jennifer L.
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Torelli, Carlos J.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of business research : JBR
161
The journal of product & brand management
104
The journal of brand management : an international journal
100
Journal of retailing and consumer services
76
Asia Pacific journal of marketing and logistics
36
Psychology & marketing
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of marketing communications
25
Marketing intelligence & planning
24
European journal of marketing
21
European journal of marketing : EJM
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Marketing letters : a journal of research in marketing
20
Journal of international consumer marketing
19
International journal of consumer studies
17
International journal of hospitality management
17
Journal of promotion management : innovations in planning and applied research
17
Journal of strategic marketing
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
International marketing review
16
International journal of market research
14
Journal of the Academy of Marketing Science
14
International journal of advertising : the quarterly review of marketing communications
13
Journal of fashion marketing and management
13
Journal of marketing
13
International journal of retail and distribution management
12
Journal of hospitality marketing & management
12
SpringerLink / Bücher
12
The journal of consumer marketing
12
Global business review
11
International journal of advertising : the review of marketing communications
11
Journal of Islamic marketing
11
Journal of global marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
International journal of internet marketing and advertising : IJIMA
10
Journal of consumer research : JCR ; an interdisciplinary journal
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of international marketing
10
Journal of marketing management : MM
10
International journal of contemporary hospitality management
9
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1
Lie, cheat, and steal : how harmful brands motivate consumers to act unethically
Rotman, Jeff D.
;
Khamitov, Mansur
;
Connors, Scott
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 353-361
Persistent link: https://www.econbiz.de/10011858725
Saved in:
2
Brand (in)fidelity : when flirting with the competition strengthens brand relationships
Consiglio, Irene
;
Kupor, Daniella M.
;
Gino, Francesca
; …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10011842165
Saved in:
3
The name game : how naming products increases psychological ownership and subsequent consumer evaluations
Stoner, Jennifer L.
;
Loken, Barbara
;
Stadler Blank, Ashley
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 130-137
Persistent link: https://www.econbiz.de/10011842200
Saved in:
4
Can everyday brands be threatening? : responses to brand primes depend on childhood socioeconomic status
Whelan, Jodie
;
Hingston, Sean T.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 477-486
Persistent link: https://www.econbiz.de/10011917281
Saved in:
5
The effect of embarrassment on preferences for brand conspicuousness : the roles of self-esteem and self-brand connection
Song, Xiaobing
;
Huang, Feifei
;
Li, Xiuping
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10011771828
Saved in:
6
Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
Saved in:
7
Tightness-looseness : implications for consumer and branding research
Torelli, Carlos J.
;
Rodas, María A.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 398-404
Persistent link: https://www.econbiz.de/10011739972
Saved in:
8
"I" value justice, but "we" value relationships : self-construal effects on post-transgression consumer forgiveness
Sinha, Jayati
;
Lu, Fang-Chi
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
2
,
pp. 265-274
Persistent link: https://www.econbiz.de/10011479207
Saved in:
9
Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen
;
Park, C. Whan
;
Eisingerich, Andreas B
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
Saved in:
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