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~accessRights:"restricted"
~isPartOf:"Journal of international trade & commerce"
~isPartOf:"Journal of marketing communications"
~subject:"Consumer behaviour"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Emotion"
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Consumer behaviour
Kundenzufriedenheit
Emotion
23
Konsumentenverhalten
19
Advertising
11
Advertising effects
11
Werbewirkung
11
Werbung
11
Customer satisfaction
6
Brand image
5
Markenimage
5
Brand management
4
Internet marketing
4
Markenführung
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Online-Marketing
4
emotional appeal
3
Beziehungsmarketing
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Brand
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Collectivism
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Confidence
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Coronavirus
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Creativity
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Dienstleistungsqualität
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International Management
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Japan
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Kreativität
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Markenartikel
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Online retailing
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Online-Handel
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Relationship marketing
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Amirkhizi, Parisa Jourabchi
1
Anzabi, Naeimeh
1
Bae, Mikyeung
1
Bayraktaroğlu, Gül
1
Bou-Hamad, Imad
1
Bıçakcıoğlu, Nilay
1
Choi, Chul-Jae
1
Dodoo, Naa Amponsah
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Dogra, Pallavi
1
Dorsch, Michael J.
1
Drennan, Judy
1
Fazal-e-Hasan, Syed
1
Ham, Jeong-Min
1
Harajli, Dunia
1
Hur, Songyee
1
Inocencio, Ma. Josephine E.
1
Ju, Ilyoung
1
Jun, Jong Woo
1
Kapoor, Deepa
1
Kaushal, Arun
1
Kelly, Louise
1
Kerr, Gayle
1
Khan Md. Raziuddin Taufique
1
Lee, Arturo
1
Lee, Jung Eun
1
Lim, Dong-Sub
1
Madamba, Jeanette Angeline Banzon
1
Miller, Jessica
1
Min, Dae-Gyu
1
Mojicac, Loida E.
1
Morris, Jon D.
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Mostafa, Mohamed M.
1
Munjal, Alka
1
Muralidharan, Sidharth
1
Noland, Chris R.
1
Pourtalebi, Shahab
1
Rhee, Seung-Yoon
1
Saada, Rana Bou
1
Srivastava, R. K.
1
Stoel, Leslie
1
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Journal of international trade & commerce
Journal of marketing communications
Journal of business research : JBR
117
Journal of retailing and consumer services
109
International journal of hospitality management
75
Tourism management : research, policies, practice
33
Journal of hospitality marketing & management
31
Journal of travel and tourism marketing
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Psychology & marketing
28
The journal of product & brand management
27
Tourism management perspectives : TMP
24
European journal of marketing
22
International journal of consumer studies
22
The journal of services marketing
22
International journal of contemporary hospitality management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Asia Pacific journal of marketing and logistics
17
International journal of advertising : the review of marketing communications
17
The journal of brand management : an international journal
17
Journal of promotion management : innovations in planning and applied research
15
Marketing letters : a journal of research in marketing
15
The service industries journal
15
European journal of marketing : EJM
14
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Journal of consumer research : JCR ; an interdisciplinary journal
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of business ethics : JOBE
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Service business
12
Journal of consumer marketing
11
Marketing intelligence & planning
11
Services marketing quarterly
11
International journal of market research
10
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
10
Sport management review
10
Technological forecasting & social change : an international journal
10
Global business review
9
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ECONIS (ZBW)
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1
Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
Saved in:
2
Emotional effects of product form in individualist and collectivist cultures
Amirkhizi, Parisa Jourabchi
;
Pourtalebi, Shahab
; …
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 476-490
Persistent link: https://www.econbiz.de/10014321981
Saved in:
3
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
4
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
Saved in:
5
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou
;
Bou-Hamad, Imad
;
Harajli, Dunia
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
Saved in:
6
Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
Saved in:
7
Positive or negative vibes : does mood affect consumer response to controversial advertising?
Noland, Chris R.
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 897-912
Persistent link: https://www.econbiz.de/10012697013
Saved in:
8
Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
; …
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
Saved in:
9
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
10
Shared positive emotion and team effectiveness
Rhee, Seung-Yoon
- In:
Journal of international trade & commerce
17
(
2021
)
1
,
pp. 153-171
Persistent link: https://www.econbiz.de/10013189557
Saved in:
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