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~isPartOf:"Journal of marketing analytics : JMA"
~isPartOf:"The marketing review"
~subject:"Brand experience"
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Journal of marketing analytics : JMA
The marketing review
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9
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Asia Pacific journal of marketing and logistics
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Do Millennials share similar perceptions of brand experience? : a clusterization based on brand experience and other brand-related constructs : the case of Netflix
Amoroso, Sara
;
Pattuglia, Simonetta
;
Khan, Imran
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
Saved in:
2
Revisiting brand experience : a research review, conceptual framework and an agenda for future research
Kharat, Mukesh Govind
;
Kharat, Manoj Govind
- In:
The marketing review
17
(
2017
)
4
,
pp. 469-493
Persistent link: https://www.econbiz.de/10011861395
Saved in:
3
Brand experience formation mechanism and its possible outcomes : a theoretical framework
Khan, Imran
;
Rahman, Zillur
- In:
The marketing review
15
(
2015
)
2
,
pp. 239-259
Persistent link: https://www.econbiz.de/10011504865
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