Revisiting brand experience : a research review, conceptual framework and an agenda for future research
Mukesh Govind Kharat, Manoj Govind Kharat
| Year of publication: |
2017
|
|---|---|
| Authors: | Kharat, Mukesh Govind ; Kharat, Manoj Govind |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 17.2017, 4, p. 469-493
|
| Subject: | Brand experience | Review | Conceptual framework | Antecedents | Consequences | Markenführung | Brand management | Markenartikel | Brand | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/146934717X15144729613915 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011861395