Brand experience formation mechanism and its possible outcomes : a theoretical framework
Imran Khan (Indian Institute of Technology, Roorkee, India), Zillur Rahman (Indian Institute of Technology, Roorkee, India)
| Year of publication: |
2015
|
|---|---|
| Authors: | Khan, Imran ; Rahman, Zillur |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 15.2015, 2, p. 239-259
|
| Subject: | Brand experience | Antecedents | Consequences | Literature | Review | Brand | Markenführung | Brand management | Markenartikel | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/146934715X14373846573748 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011504865