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~isPartOf:"Journal of marketing communications"
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Search: subject:"IM"
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Social Web
59
Social web
59
Consumer behaviour
58
Konsumentenverhalten
58
Internet marketing
49
Online-Marketing
49
Marketing management
40
Marketingmanagement
40
Advertising effects
26
Brand management
26
Markenführung
26
Werbewirkung
26
Brand image
22
Markenimage
22
Viral marketing
21
Virales Marketing
21
social media
21
Advertising
19
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18
Beziehungsmarketing
16
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16
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10
Markenartikel
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advertising
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7
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7
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7
Öffentlichkeitsarbeit
7
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Communication
5
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IMC
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Kommunikation
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Online retailing
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Online-Handel
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Article
97
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Article in journal
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Aufsatz in Zeitschrift
97
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English
97
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Drennan, Judy
3
Kerr, Gayle
3
Anabila, Peter
2
Antheunis, Marjolijn L.
2
Belanche, Daniel
2
Kelly, Louise
2
Kim, Soojung
2
Langaro, Daniela
2
Lee, Joonghwa
2
Muralidharan, Sidharth
2
Phua, Joe
2
Rita, Paulo
2
Schivinski, Bruno
2
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Akusua Agyapomaa Obeng, Samuela
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alarcón-Del-Amo, María-Del-Carmen
1
Aljarah, Ahmad
1
Aljukhadar, Muhammad
1
Anani-Bossman, Albert
1
Andersen, Sophie Esmann
1
Andonova, Yana
1
Anselmsson, Johan
1
Antoniades, Nicos
1
Arkoudas, Alessandra
1
Ashley, Christy
1
Baack, D. W.
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balamoorthy S
1
Balboni, Bernardo
1
Barchiesi, Maria Assunta
1
Basile, Kelly
1
Basmanova, Oksana
1
Behm-Morawitz, Elizabeth
1
Bell, Monique
1
Bellio, Elena
1
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Journal of marketing communications
Journal of business research : JBR
738
Discussion paper / Centre for Economic Policy Research
565
Working paper / National Bureau of Economic Research, Inc.
459
Technological forecasting & social change : an international journal
313
Journal of retailing and consumer services
300
Journal of vocational behavior
272
Journal of career development
246
Industrial marketing management : the international journal for industrial and high-tech firms
237
Discussion papers / CEPR
222
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
188
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
182
International journal of hospitality management
162
Management science : journal of the Institute for Operations Research and the Management Sciences
161
Policy research working paper : WPS
150
The European journal of health economics : HEPAC ; health economics in prevention and care
145
Labour economics : official journal of the European Association of Labour Economists
144
Applied economics
142
NBER working paper series
135
International journal of human resource management
129
The journal of world investment & trade : law, economics, politics
128
Tourism management : research, policies, practice
124
International business review : the official journal of the European International Business Academy
123
Journal of health economics
117
Information systems research : ISR
109
Journal of economic behavior & organization : JEBO
107
Journal of strategic marketing
103
International journal of internet marketing and advertising : IJIMA
98
Applied economics letters
97
Economics of education review
96
International journal of advertising : the review of marketing communications
94
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
92
Business horizons
89
Journal of management information systems : JMIS
89
Journal of world business : JWB
87
Economic modelling
86
Journal of international management
85
Journal of promotion management : innovations in planning and applied research
85
Research policy : policy, management and economic studies of science, technology and innovation
85
Journal of business ethics : JOBE
83
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ECONIS (ZBW)
97
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1
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
2
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
3
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
4
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
5
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
6
Towards greater integration in media planning : decision-making insights from public relations practitioners
Tam, Lisa
;
Mehta, Amisha
;
Goodlich, Hayley
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10014232393
Saved in:
7
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
Saved in:
8
Internet killed the radio star?
Nikolov, Atanas
;
Andonova, Yana
;
He, Yang
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 82-95
Persistent link: https://www.econbiz.de/10014232415
Saved in:
9
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
10
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
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