//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of nonprofit & public sector marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Credibility"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Credibility
4
Glaubwürdigkeit
4
Advertising
2
Advertising effects
2
Altruism
2
Altruismus
2
Consumer behaviour
2
Environmental management
2
Fundraising
2
Greenwashing
2
Konsumentenverhalten
2
Nonprofit organization
2
Nonprofit-Organisation
2
Umweltmanagement
2
Werbewirkung
2
Werbung
2
credibility
2
Advertising effectiveness
1
Bequest
1
Blood service
1
Blutspendedienst
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Challenges
1
Charitable organization
1
Charity
1
Communication
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Ehrenamtliche Arbeit
1
Gemeinnützige Organisation
1
Greenhouse gas emissions
1
Hörfunkwerbung
1
Internal communication
1
Interne Kommunikation
1
Internet marketing
1
Kommunikation
1
Markenführung
1
Nachhaltige Entwicklung
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Akbar, Mohammad Muzahid
1
Dominguez, Rafael
1
Elder, Edward
1
García de los Salmones, Ma del Mar
1
Martín-Santana, Josefa D.
1
Olk, Stephan
1
Reinares-Lara, Eva
1
Reinares-Lara, Pedro
1
ShabbirHusain, R. V.
1
Varshney, Sanjeev
1
Wymer, Walter
1
more ...
less ...
Published in...
All
Journal of nonprofit & public sector marketing
CEPR Discussion Papers
63
Journal of business research : JBR
40
Discussion paper / Centre for Economic Policy Research
33
Journal of retailing and consumer services
33
Journal of promotion management : innovations in planning and applied research
20
International journal of hospitality management
19
Leadership
18
Leadership & organization development journal
18
Journal of business ethics : JOBE
17
Discussion papers / CEPR
16
Insurance / Mathematics & economics
16
Tourism management : research, policies, practice
16
SpringerLink / Bücher
15
Open Economies Review
14
Journal of marketing communications
13
Journal of Business Ethics
12
Authentic leadership and followership : international perspectives
11
International journal of internet marketing and advertising : IJIMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Working paper / National Bureau of Economic Research, Inc.
11
Advances in developing human resources : ADHR
10
International journal of contemporary hospitality management
10
International journal of advertising : the review of marketing communications
9
Tourism management perspectives : TMP
9
Journal of promotion management : JPM
8
Marketing intelligence & planning
8
Online Information Review
8
Psychology & marketing
8
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
8
Economics letters
7
Journal of monetary economics
7
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
7
Scandinavian actuarial journal
7
The journal of brand management : an international journal
7
The service industries journal
7
Academy of Management journal : AMJ
6
Applied economics
6
Applied economics letters
6
Economic modelling
6
Insurance: Mathematics and Economics
6
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is current way of promoting sustainability, sustainable?
ShabbirHusain, R. V.
;
Varshney, Sanjeev
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
1
,
pp. 84-113
Persistent link: https://www.econbiz.de/10012200000
Saved in:
2
The effect of self-congruence on perceived green claims' authenticity and perceived greenwashing : the case of Easyjet's CO2 promise
Olk, Stephan
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
2
,
pp. 114-131
Persistent link: https://www.econbiz.de/10012498310
Saved in:
3
Market-oriented governing leaders’ communication : John Key and Barack Obama
Elder, Edward
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
1
,
pp. 5-21
Persistent link: https://www.econbiz.de/10011458051
Saved in:
4
Brand authenticity's influence on charity support intentions
Wymer, Walter
;
Akbar, Mohammad Muzahid
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
5
,
pp. 507-527
Persistent link: https://www.econbiz.de/10012200045
Saved in:
5
Using radio advertising to promote blood donation
Martín-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
1
,
pp. 52-73
Persistent link: https://www.econbiz.de/10011847863
Saved in:
6
Celebrity endorsement and involvement with the social cause in nonprofit organizations
García de los Salmones, Ma del Mar
;
Dominguez, Rafael
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
4
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011627710
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->