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Search: subject_exact:"CRM (Customer Relationship Management)"
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Beziehungsmarketing
100
Relationship marketing
100
Consumer behaviour
50
Konsumentenverhalten
50
Customer satisfaction
28
Kundenzufriedenheit
28
Brand management
22
Markenführung
22
Brand image
18
Markenimage
18
Social Web
18
Social web
18
Customer integration
17
Kundenintegration
17
Marketing management
16
Marketingmanagement
16
Betriebliche Wertschöpfung
15
Dienstleistungsqualität
15
Service quality
15
Value creation
15
Lieferantenmanagement
14
Supplier relationship management
14
Brand
13
Internet marketing
13
Markenartikel
13
Online-Marketing
13
Einzelhandel
10
Retail trade
10
Customer value
8
Kundenwert
8
relationship marketing
8
Confidence
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Online retailing
7
Online-Handel
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Vertrauen
7
Brand loyalty
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Markentreue
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Structural equation model
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Strukturgleichungsmodell
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social media
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Roy, Sanjit
4
Fernandes, Teresa
3
Japutra, Arnold
3
Simkin, Lyndon
3
Thaichon, Park
3
Dibb, Sally
2
Frazer, Lorelle
2
Hajli, Nick
2
Jebarajakirthy, Charles
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Johnson, Lester W.
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Ketron, Seth
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Mishra, Sita
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Paul, Justin
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Sahi, Gurjeet Kaur
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Weaven, Scott
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Abbasi, Amir Zaib
1
Abdullateef, Aliyu Olayemi
1
Abeza, Gashaw
1
Abid, Aman
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Ahmad, Bilal
1
Ahmed, Sohel
1
Aimé, Isabelle
1
Akaka, Melissa Archpru
1
Akbar, Muhammad Imad Ud Din
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Akter, Shahriar
1
Almubarak, Alanoud F.
1
Amawate, Vibhas
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Anderl, Eva
1
Anees-ur-Rehman, Muhammad
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Apostolos, Giovanis
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Ashill, Nicholas
1
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1
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Babu, Mujahid Mohiuddin
1
Ball, Kirstie
1
Banerjee, Shubhomoy
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Journal of strategic marketing
Journal of business research : JBR
479
Journal of retailing and consumer services
466
Industrial marketing management : the international journal for industrial and high-tech firms
243
International journal of hospitality management
190
The journal of services marketing
122
The journal of business & industrial marketing
95
Journal of the Academy of Marketing Science
90
Journal of hospitality marketing & management
79
Asia Pacific journal of marketing and logistics
78
International journal of contemporary hospitality management
78
The service industries journal
77
Tourism management : research, policies, practice
77
Journal of travel and tourism marketing
76
Service business
76
The journal of product & brand management
73
Marketing intelligence & planning
70
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Journal of service management
56
The journal of brand management : an international journal
56
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
55
SpringerLink / Bücher
55
Journal of marketing
54
Journal of retailing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of service research
51
Services marketing quarterly
51
Technological forecasting & social change : an international journal
51
Psychology & marketing
47
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
44
Journal of promotion management : innovations in planning and applied research
44
International journal of production economics
43
Journal of business-to-business marketing
43
European journal of operational research : EJOR
42
European journal of marketing
41
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
International journal of retail and distribution management
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
The international review of retail, distribution and consumer research
40
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ECONIS (ZBW)
100
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1
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10
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100
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1
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
2
Building customer engagement in mobile commerce through need fulfillment : an approach of self-determination theory
Japutra, Arnold
;
Higueras-Castillo, Elena
; …
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10014553123
Saved in:
3
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
4
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
5
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
6
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
7
The dynamic construction of brand storytelling
Aimé, Isabelle
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
Saved in:
8
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
9
The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
Boisvert, Jean
;
Khan, M. Sajid
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10014302707
Saved in:
10
Integrating dynamic segmentation and portfolio theories for better customer portfolio performance
Viviani, Jean-Laurent
;
Komura, Ayuko
;
Suzuki, Kenichi
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 140-153
Persistent link: https://www.econbiz.de/10014303159
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