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~accessRights:"restricted"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~subject:"Markenführung"
~subject:"Market research"
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Markenführung
Market research
Marktforschung
26
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Journal of the Academy of Marketing Science
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
SpringerLink / Bücher
62
International journal of market research
37
Journal of business research : JBR
25
Springer eBook Collection / Business and Economics
25
International journal of market research : JMRS ; the journal of the Market Research Society
18
Industrial marketing management : the international journal for industrial and high-tech firms
16
Marktforschung der Zukunft - Mensch oder Maschine? : Bewährte Kompetenzen in neuem Kontext
15
Springer eBook Collection
15
Journal of retailing and consumer services
10
Australasian marketing journal
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
International journal of wine business research : IJWBR
8
Lehrbuch
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Marketing letters : a journal of research in marketing
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Marketing theory
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Review of marketing research
8
Springer eBook Collection / Business and Management
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
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7
Journal of marketing education : JME
7
Journal of marketing management : MM
7
Organizational research methods : ORM
7
Handbook of research methods for marketing management
6
International journal of wine business research
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing
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Qualitative market research : an international journal
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European journal of marketing
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European journal of marketing : EJM
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European journal of operational research : EJOR
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Foundations and trends in marketing : FTMKT
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of public policy & marketing
5
Moderne Methoden der Marktforschung : Kunden besser verstehen
5
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ECONIS (ZBW)
26
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1
Salient knowledge that others are also evaluating reduces judgment extremity
Tsai, Claire I.
;
Zhao, Min
;
Soman, Dilip
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 366-387
Persistent link: https://www.econbiz.de/10012819761
Saved in:
2
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
3
Pandemics and marketing : insights, impacts, and research opportunities
Das, Gopal
;
Jain, Shailendra Pratap
;
Maheswaran, Durairaj
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 835-854
Persistent link: https://www.econbiz.de/10012614770
Saved in:
4
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
5
Sponsorship-linked marketing : research surpluses and shortages
Cornwell, T. Bettina
;
Kwon, Youngbum
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10012293287
Saved in:
6
Research in marketing strategy
Morgan, Neil A.
;
Whitler, Kimberly A.
;
Feng, Hui
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011996664
Saved in:
7
Endogeneity and marketing strategy research : an overview
Rutz, Oliver J.
;
Watson, George F., IV.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 479-498
Persistent link: https://www.econbiz.de/10012107183
Saved in:
8
Advancing marketing strategy research
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 983-986
Persistent link: https://www.econbiz.de/10011951609
Saved in:
9
Accessing the influence of strategic marketing research on generating impact : moderating roles of models, journals, and estimation approaches
Kumar, V.
;
Sharma, Amalesh
;
Gupta, Shaphali
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 164-185
Persistent link: https://www.econbiz.de/10011658048
Saved in:
10
Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
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