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~accessRights:"restricted"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Luxury goods"
~subject:"Marketingmanagement"
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Luxury goods
Marketingmanagement
Brand management
39
Markenführung
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Consumer behaviour
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Konsumentenverhalten
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Brand image
27
Markenimage
27
Brand
18
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18
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Markentransfer
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Online retailing
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Online-Handel
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Brand attitude
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Ballings, Michel
1
Bergkvist, Lars
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Bharadwaj, Neeraj
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Bodur, H. Onur
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Calantone, Roger J.
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Dahl, Darren W.
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Eisend, Martin
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Greene, Mallik
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Houston, Mark B.
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Schrock, Wyatt A.
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Tezer, Ali
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Journal of the Academy of Marketing Science
Journal of business research : JBR
100
The journal of brand management : an international journal
52
Journal of retailing and consumer services
40
The journal of product & brand management
37
Journal of fashion marketing and management
20
SpringerLink / Bücher
20
Journal of global fashion marketing : JGfM
17
International journal of advertising : the review of marketing communications
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of marketing communications
13
Journal of strategic marketing
13
Springer eBook Collection
13
International journal of hospitality management
12
European journal of marketing : EJM
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
International marketing review
10
Journal of promotion management : innovations in planning and applied research
9
Asia Pacific journal of marketing and logistics
8
International journal of retail & distribution management
8
The marketing review
8
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
7
European management journal
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of retailing
7
Young consumers : insight and ideas for responsible marketers
7
European journal of marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Journal of international consumer marketing
6
Journal of internet commerce
6
Journal of promotion management : JPM
6
The journal of asset management
6
Business horizons
5
International journal of consumer studies
5
International journal of contemporary hospitality management
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International journal of internet marketing and advertising : IJIMA
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International journal of wine business research : IJWBR
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ECONIS (ZBW)
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1
An empirical study of scarcity marketing strategies : limited-time products with umbrella branding in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
2
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
3
Technology devalues luxury? : exploring consumer responses to AI-designed luxury products
Xu, Lidan
;
Mehta, Ravi
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1135-1152
Persistent link: https://www.econbiz.de/10013463889
Saved in:
4
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
5
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
6
Communicating brand biographies effectively : the role of communication source
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 712-733
Persistent link: https://www.econbiz.de/10012293328
Saved in:
7
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
8
Cause marketing and customer profitability
Ballings, Michel
;
McCullough, Heath
;
Bharadwaj, Neeraj
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 234-251
Persistent link: https://www.econbiz.de/10011844780
Saved in:
9
Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
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