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Brand management
70
Markenführung
70
Brand image
50
Consumer behaviour
50
Konsumentenverhalten
50
Markenimage
50
Brand
34
Markenartikel
34
Beziehungsmarketing
22
Relationship marketing
22
Internet marketing
15
Online-Marketing
15
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13
Social web
13
Advertising effects
10
Werbewirkung
10
Brand loyalty
9
Brand awareness
5
Emotion
5
Social media
5
Customer integration
4
Kundenintegration
4
Markentreue
4
Advertising
3
Bibliometrics
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Bibliometrie
3
Brand architecture
3
Brand attitude
3
Brand equity
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Brand love
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Brand trust
3
Confidence
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Customer engagement
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Customer satisfaction
3
Emerging economies
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Experiment
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Kundenzufriedenheit
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Bang, Nguyen
2
Chandrasekar, Kalpana
2
Kumar, Sushant
2
Kumar, Vikas
2
Oliveira, Marta Olivia Rovedder de
2
Phau, Ian
2
Rehman, Varisha
2
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1
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Marketing intelligence & planning
Journal of business research : JBR
480
The journal of brand management : an international journal
282
Journal of retailing and consumer services
244
The journal of product & brand management
234
Journal of Product & Brand Management
114
Strategic Direction
99
International journal of hospitality management
80
Journal of marketing communications
80
Journal of strategic marketing
79
Asia Pacific journal of marketing and logistics
74
Industrial marketing management : the international journal for industrial and high-tech firms
73
Journal of promotion management : innovations in planning and applied research
73
SpringerLink / Bücher
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
International journal of advertising : the review of marketing communications
63
Psychology & marketing
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
European journal of marketing : EJM
50
Journal of international consumer marketing
50
International marketing review
48
European journal of marketing
46
International journal of internet marketing and advertising : IJIMA
46
Tourism management : research, policies, practice
45
European Journal of Marketing
43
Journal of Islamic marketing
43
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
43
Journal of fashion marketing and management
42
Journal of marketing
42
Journal of the Academy of Marketing Science
42
Marketing letters : a journal of research in marketing
41
International journal of contemporary hospitality management
39
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
Journal of travel and tourism marketing
38
Springer eBook Collection
37
International journal of consumer studies
36
International journal of advertising : the quarterly review of marketing communications
35
Journal of advertising research
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of marketing for higher education
35
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ECONIS (ZBW)
70
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1
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
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2
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
3
Does firm-created social media communication develop brand evangelists? : role of perceived values and customer experience
Sohaib, Muhammad
;
Safeer, Asif Ali
;
Majeed, Abdul
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1074-1092
Persistent link: https://www.econbiz.de/10015056959
Saved in:
4
Consumer reactions to attacks against cherished brands
Cheng, Li Keng
;
Toung, Chung-Lin
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1115-1139
Persistent link: https://www.econbiz.de/10015056962
Saved in:
5
The effects of brand positioning (underdog vs top dog) and comparative advertising
Lee, Hsiang-Ming
;
Hsu, Ya-Hui
;
Chen, Tsai
;
Lo, Wei-Yuan
; …
- In:
Marketing intelligence & planning
42
(
2024
)
3
,
pp. 459-480
Persistent link: https://www.econbiz.de/10015056880
Saved in:
6
The role of online retail website experience on brand happiness and willingness to share personal information : an SOR perspective
Banerjee, Shubhomoy
;
Shaikh, Ateeque
;
Sharma, Archana
- In:
Marketing intelligence & planning
42
(
2024
)
3
,
pp. 553-575
Persistent link: https://www.econbiz.de/10015056886
Saved in:
7
Gastronomic manifestation in the function of branding a tourist destination
Čavić, Slobodan
;
Ćurčić, Nikola
;
Radivojevic, Nikola
; …
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 749-770
Persistent link: https://www.econbiz.de/10015056903
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8
Why do athletes consume luxury brands? : a study on motivations and values from the lens of theory of prestige consumption
Akoğlu, Halil Erdem
;
Yildiz, Kadir
;
Kumar, Sushant
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 871-889
Persistent link: https://www.econbiz.de/10015056913
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9
Impact of exogenous brand crises on consumer behaviour
Chandrasekar, Kalpana
;
Rehman, Varisha
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 890-915
Persistent link: https://www.econbiz.de/10015056916
Saved in:
10
Chinese cultural element in brand logo and purchase intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
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