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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Konsumentenverhalten
Marketing management
13
Marketingmanagement
13
Theorie
5
Theory
5
marketing strategy
5
Consumer behaviour
4
Advertising
3
Werbung
3
Advertising effects
2
B-to-B-Marketing
2
Beziehungsmarketing
2
Business-to-business marketing
2
Competition
2
Customer value
2
Distribution channel
2
Internet marketing
2
Kundenwert
2
Online-Marketing
2
Preismanagement
2
Pricing strategy
2
Relationship marketing
2
Sales promotion
2
USA
2
United States
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Verkaufsförderung
2
Vertriebsweg
2
Werbewirkung
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Wettbewerb
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advertising
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business-to-business marketing
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consumer heterogeneity
2
pricing
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Absatz
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Advertising planning
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Behavioral economics
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Betriebliche Kennzahl
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Communication
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Corruption
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Desai, Preyas S.
1
Gopalakrishnan, Arun
1
Jiang, Zhenling
1
Montaguti, Elisa
1
Neslin, Scott A.
1
Nevskaya, Yulia
1
Purohit, Devavrat
1
Sinitsyn, Maxim
1
Thomadsen, Raphael
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Valentini, Sara
1
Zhou, Bo
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
43
Journal of retailing and consumer services
36
SpringerLink / Bücher
21
Journal of marketing communications
18
Journal of the Academy of Marketing Science
16
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of advertising : the review of marketing communications
13
Journal of retailing
13
Springer eBook Collection
13
The journal of brand management : an international journal
13
The journal of product & brand management
13
International review on public and non-profit marketing
11
Journal of Islamic marketing : JIMA
11
Journal of strategic marketing
11
Journal of Islamic marketing
10
Journal of promotion management : innovations in planning and applied research
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Business horizons
9
European journal of marketing : EJM
9
International journal of internet marketing and advertising : IJIMA
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of marketing
9
Asia Pacific journal of marketing and logistics
8
Marketing intelligence & planning
8
European journal of marketing
7
International journal of retail & distribution management
7
Journal of international food & agribusiness marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of global marketing
6
The marketing review
6
European journal of operational research : EJOR
5
International journal of emerging markets
5
International journal of hospitality management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International marketing review
5
Journal of marketing analytics : JMA
5
Journal of marketing research
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing : ZFP ; journal of research and management
5
Springer eBook Collection / Business and Economics
5
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ECONIS (ZBW)
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1
Can non-tiered customer loyalty programs be profitable?
Gopalakrishnan, Arun
;
Jiang, Zhenling
;
Nevskaya, Yulia
; …
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 508-526
Persistent link: https://www.econbiz.de/10012594039
Saved in:
2
The strategic role of exchange promotions
Desai, Preyas S.
;
Purohit, Devavrat
;
Zhou, Bo
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
Saved in:
3
Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa
;
Neslin, Scott A.
;
Valentini, Sara
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
Saved in:
4
Managing price promotions within a product line
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 304-318
Persistent link: https://www.econbiz.de/10011459522
Saved in:
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