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~accessRights:"restricted"
~isPartOf:"Psychology & marketing"
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
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Konsumentenverhalten
Marketing management
Brand
38
Markenartikel
38
Brand management
32
Consumer behaviour
32
Markenführung
32
Brand image
29
Markenimage
29
Beziehungsmarketing
13
Relationship marketing
13
Advertising effects
6
Personality psychology
6
Persönlichkeitspsychologie
6
Werbewirkung
6
Customer satisfaction
5
Kundenzufriedenheit
5
brand loyalty
5
Brand loyalty
4
Luxury goods
4
Luxusgüter
4
Markentreue
4
brand personality
4
branding
4
Advertising
3
Emotion
3
Satisfaction
3
Social Web
3
Social web
3
Werbung
3
Zufriedenheit
3
Celebrity endorsement
2
Celebrity-Werbung
2
Gender
2
Geschlecht
2
Internet marketing
2
Jugendliche
2
Lebensqualität
2
Online-Marketing
2
Quality of life
2
USA
2
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Article
32
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32
Aufsatz in Zeitschrift
32
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English
32
Author
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Ahuvia, Aaron C.
1
Albrecht, Carmen-Maria
1
Ansell, Jonathan
1
Augusto, Mário Gomes
1
Bao, Yongchuan
1
Bargoni, Augusto
1
Barnes, Stuart J.
1
Bartikowski, Boris
1
Bauer, Brittney C.
1
Baugh, Lee A.
1
Bodur, H. Onur
1
Cheng, Li-Keng
1
Cooke, Angelica
1
DelVecchio, Devon
1
Ding, Ying
1
Dunnett, Susan
1
Eisele, Anita
1
Ekinci, Yuksel
1
Fastoso, Fernando
1
Feiereisen, Stéphanie
1
Flynn, Leisa Reinecke
1
Garrido, Margarida V.
1
Giachino, Chiara
1
Godinho, Sandra
1
Goldsmith, Ronald E.
1
Gonc̦alves, Helena Martins
1
Gonçalves, Vítor
1
Gould, Stephen J.
1
Grabner-Kräuter, Sonja
1
Grohmann, Bianca
1
Guo, Yue
1
Gupta, Akash
1
Gutuleac, Rada
1
Huaman-Ramirez, Richard
1
Huber, Frank
1
Hüttl-Maack, Verena
1
Jones, William J.
1
Kara, Selcan
1
Karampela, Maria
1
Kim, Soyoung
1
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Psychology & marketing
Journal of business research : JBR
191
Journal of retailing and consumer services
124
The journal of product & brand management
114
The journal of brand management : an international journal
111
Asia Pacific journal of marketing and logistics
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of marketing communications
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Marketing intelligence & planning
24
European journal of marketing : EJM
23
Journal of promotion management : innovations in planning and applied research
23
Marketing letters : a journal of research in marketing
23
SpringerLink / Bücher
21
Journal of international consumer marketing
20
International journal of advertising : the review of marketing communications
19
Journal of strategic marketing
19
Journal of the Academy of Marketing Science
19
European journal of marketing
18
International journal of hospitality management
18
International journal of consumer studies
17
International journal of market research
17
International marketing review
16
Journal of fashion marketing and management
16
International journal of retail and distribution management
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of retailing
15
Global business review
14
Industrial marketing management : the international journal for industrial and high-tech firms
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of Islamic marketing
13
Journal of global marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of hospitality marketing & management
13
The journal of consumer marketing
13
International journal of internet marketing and advertising : IJIMA
12
Journal of consumer marketing
12
Journal of consumer research : JCR ; an interdisciplinary journal
12
Journal of global fashion marketing : JGfM
12
Journal of international marketing
12
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ECONIS (ZBW)
32
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1
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
2
From easy to known : how fluent brand processing fosters self-brand connection
DelVecchio, Devon
;
Jones, William J.
;
Baugh, Lee A.
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 754-773
Persistent link: https://www.econbiz.de/10014518825
Saved in:
3
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
4
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
5
How brand gender affects consumer preference for sweet food : the role of the association between gender and taste
Ding, Ying
;
Xu, Sunxu
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1242-1253
Persistent link: https://www.econbiz.de/10014531210
Saved in:
6
Effects of interaction between brand positioning and chatbot conversational style on perceived fit and brand attitudes
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1383-1395
Persistent link: https://www.econbiz.de/10014531222
Saved in:
7
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
8
Branding with music : how can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Zoghaib, Alice
;
Luffarelli, Jonathan
;
Feiereisen, Stéphanie
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1965-1985
Persistent link: https://www.econbiz.de/10014338451
Saved in:
9
Enjoyment or autonomy? : the interactive effect of brand ritual and brand personality on consumer purchase
Ran, Yaxuan
;
Wan, Echo Wen
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 89-106
Persistent link: https://www.econbiz.de/10013465212
Saved in:
10
The decision to customize and its effect on brand experience
Petruzzellis, Luca
;
Winer, Russell S.
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 516-530
Persistent link: https://www.econbiz.de/10014290758
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