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~isPartOf:"Psychology & marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Search: subject:"Markenartikel"
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Consumer behaviour
61
Konsumentenverhalten
61
Brand management
60
Markenführung
60
Brand image
57
Markenimage
57
Brand
38
Markenartikel
38
Beziehungsmarketing
19
Relationship marketing
19
Advertising effects
15
Werbewirkung
15
Personality psychology
11
Persönlichkeitspsychologie
11
Social Web
11
Social web
11
Brand loyalty
7
Celebrity endorsement
7
Celebrity-Werbung
7
Customer satisfaction
7
Kundenzufriedenheit
7
Markentreue
7
Advertising
6
Emotion
6
Internet marketing
6
Luxury goods
6
Luxusgüter
6
Online-Marketing
6
Viral marketing
6
Virales Marketing
6
Werbung
6
brand loyalty
6
brand personality
5
branding
5
Satisfaction
4
USA
4
United States
4
Zufriedenheit
4
Brand extension
3
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Article in journal
Aufsatz in Zeitschrift
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English
80
Author
All
Bauer, Brittney C.
2
Cheng, Li-Keng
2
DelVecchio, Devon
2
Hultman, Magnus
2
Kuanr, Abhisek
2
Oghazi, Pejvak
2
Pradhan, Debasis
2
Roper, Stuart
2
Toung, Chung-Lin
2
Aboulnasr, Khaled
1
Acikgoz, Fulya
1
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Albrecht, Carmen-Maria
1
Alguezaui, Salma
1
Amar, Moty
1
Ansell, Jonathan
1
Arli, Denni
1
Arnold, Mark J.
1
Asante, Isaac Owusu
1
Ashill, Nicholas J.
1
Augusto, Mário Gomes
1
Bailey, Ainsworth Anthony
1
Baltas, George
1
Bao, Yongchuan
1
Bargoni, Augusto
1
Barnes, Stuart J.
1
Bartikowski, Boris
1
Baugh, Lee A.
1
Baum, Matthias
1
Bhattacharjee, Debashree Roy
1
Biswas, Abhijit
1
Bock, Dora E.
1
Bodur, H. Onur
1
Boeuf, Benjamin
1
Boisvert, Jean
1
Borel, Laurence
1
Bruhn, Manfred
1
Brunk, Katja H.
1
Cabano, Frank G.
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Psychology & marketing
Journal of business research : JBR
550
Journal of retailing and consumer services
318
The journal of brand management : an international journal
284
The journal of product & brand management
250
Journal of marketing communications
95
Asia Pacific journal of marketing and logistics
94
International journal of hospitality management
94
Tourism management : research, policies, practice
83
Industrial marketing management : the international journal for industrial and high-tech firms
76
Journal of promotion management : innovations in planning and applied research
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
Journal of travel and tourism marketing
70
Marketing intelligence & planning
67
Journal of international consumer marketing
66
International journal of advertising : the review of marketing communications
65
Journal of strategic marketing
65
International marketing review
58
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
European journal of marketing : EJM
55
Journal of Islamic marketing
53
Journal of advertising research
50
Journal of fashion marketing and management
48
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
48
International journal of internet marketing and advertising : IJIMA
47
Journal of marketing
47
Marketing letters : a journal of research in marketing
47
Tourism management perspectives : TMP
46
European journal of marketing
45
International journal of advertising : the quarterly review of marketing communications
45
International journal of contemporary hospitality management
45
Journal of the Academy of Marketing Science
45
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
44
Journal of hospitality marketing & management
42
International journal of consumer studies
40
Journal of global marketing
40
Journal of advertising
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of destination marketing & management
37
Journal of promotion management : JPM
37
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ECONIS (ZBW)
80
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80
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1
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
2
How brand gender affects consumer preference for sweet food : the role of the association between gender and taste
Ding, Ying
;
Liu, Yanzheng
;
Xu, Sunxu
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1242-1253
Persistent link: https://www.econbiz.de/10014531210
Saved in:
3
From easy to known : how fluent brand processing fosters self-brand connection
DelVecchio, Devon
;
Jones, William J.
;
Baugh, Lee A.
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 754-773
Persistent link: https://www.econbiz.de/10014518825
Saved in:
4
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
5
Effects of interaction between brand positioning and chatbot conversational style on perceived fit and brand attitudes
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1383-1395
Persistent link: https://www.econbiz.de/10014531222
Saved in:
6
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
7
Branding with music : how can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Zoghaib, Alice
;
Luffarelli, Jonathan
;
Feiereisen, Stéphanie
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1965-1985
Persistent link: https://www.econbiz.de/10014338451
Saved in:
8
Enjoyment or autonomy? : the interactive effect of brand ritual and brand personality on consumer purchase
Ran, Yaxuan
;
Wan, Echo Wen
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 89-106
Persistent link: https://www.econbiz.de/10013465212
Saved in:
9
The decision to customize and its effect on brand experience
Petruzzellis, Luca
;
Winer, Russell S.
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 516-530
Persistent link: https://www.econbiz.de/10014290758
Saved in:
10
Some like it warm : how warm brands mitigate the negative effects of social exclusion
Kim, Soyoung
;
Murray, Kyle B.
;
Moore, Sarah G.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 777-790
Persistent link: https://www.econbiz.de/10014290860
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