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Brand management
20
Emotion
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Markenführung
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Consumer behaviour
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Brand image
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The journal of brand management : an international journal
Journal of business research : JBR
161
Journal of retailing and consumer services
127
International journal of hospitality management
125
Tourism management : research, policies, practice
72
Journal of business ethics : JOBE
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
SpringerLink / Bücher
48
Academy of Management journal : AMJ
47
Journal of travel and tourism marketing
43
Tourism management perspectives : TMP
42
Journal of hospitality marketing & management
41
International journal of contemporary hospitality management
36
Psychology & marketing
36
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
33
The journal of product & brand management
32
Journal of business and psychology
31
Journal of vocational behavior
29
Journal of economic behavior & organization : JEBO
28
European journal of marketing
26
The Academy of Management review : AMR
26
Journal of economic psychology : research in economic psychology and behavioral economics
25
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
25
The journal of services marketing
25
Human relations : towards the integration of the social sciences
24
The service industries journal
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Leadership & organization development journal
23
International journal of consumer studies
22
Journal of behavioral and experimental economics
22
Asia Pacific journal of marketing and logistics
21
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
International journal of human resource management
21
Journal of management & organization : JMO
20
Technological forecasting & social change : an international journal
20
The Cambridge handbook of workplace affect
20
Journal of managerial psychology
19
Marketing letters : a journal of research in marketing
19
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
19
European management journal
18
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ECONIS (ZBW)
20
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1
It takes a village : examining how and when brand-specific transformational leadership affects employees in internal brand management
Xiong, Lina
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 333-346
Persistent link: https://www.econbiz.de/10014326926
Saved in:
2
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
3
The role of storytelling in the creation of brand love : the PANDORA case
Dias, Patrícia
;
Cavalheiro, Rita
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 58-71
Persistent link: https://www.econbiz.de/10013170505
Saved in:
4
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
5
Does regional bias matter? : examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage...
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 111-126
Persistent link: https://www.econbiz.de/10013170531
Saved in:
6
The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
Saved in:
7
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
8
Synergistic effect of matching corporate and product brand images on purchase intentions : comparing the importance of functional and emotional value
Kato, Takumi
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 671-684
Persistent link: https://www.econbiz.de/10012792883
Saved in:
9
A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.
;
Hack-Polay, Dieu
;
Grigoriou, Nicholas
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 526-544
Persistent link: https://www.econbiz.de/10012601213
Saved in:
10
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
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