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~accessRights:"restricted"
~language:"eng"
~language:"ind"
~person:"Dwivedi, Yogesh Kumar"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
19
Lieferkette
14
Supply chain
14
Social Web
12
Social web
12
Artificial intelligence
11
Beziehungsmarketing
11
Relationship marketing
11
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Big data
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Dwivedi, Yogesh Kumar
Han, Heesup
66
Mattila, Anna S.
47
Loureiro, Sandra Maria Correia
33
Hollebeek, Linda D.
29
Phau, Ian
28
Kumar, V.
24
Septianto, Felix
24
Wu, Luorong
24
Line, Nathaniel D.
23
Bang, Nguyen
22
Hanks, Lydia
22
Ko, Eunju
22
Paul, Justin
22
Rahman, Zillur
22
Sarkar, Abhigyan
22
Jang, Soocheong
21
Japutra, Arnold
21
Ahn, Jiseon
20
Guzman, Francisco
20
Melewar, T. C.
20
Bilgihan, Anil
19
Khan, Imran
19
Park, Jungkun
19
So, Kevin Kam Fung
19
Gursoy, Dogan
18
Ko, Yong Jae
18
Lu, Lu
18
Prentice, Catherine
18
Sarkar, Juhi Gahlot
18
Wong, IpKin Anthony
18
Gázquez-Abad, Juan Carlos
17
Khare, Arpita
17
Prashar, Sanjeev
17
Rather, Raouf Ahmad
17
Sreejesh, S.
17
Vrontis, Demetris
17
Wei, Wei
17
Zhang, Lu
17
Balaji, M. S.
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Information systems management
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Journal of business research : JBR
3
Journal of retailing and consumer services
3
European journal of marketing : EJM
2
The marketing review
2
Asia Pacific journal of marketing and logistics
1
International journal of bank marketing
1
International journal of retail & distribution management
1
Journal of consumer behaviour
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Technological forecasting & social change : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
19
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1
Adding value to retail and distribution
management
Marriott, Hannah R.
;
Williams, Michael D.
;
Dwivedi, …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 568-586
Persistent link: https://www.econbiz.de/10011747846
Saved in:
2
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
3
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
4
How to generate loyalty in mobile payment services? : an integrative dual SEM-ANN analysis
Tri Quan Dang
;
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
; …
- In:
International journal of bank marketing
41
(
2023
)
6
,
pp. 1177-1206
Persistent link: https://www.econbiz.de/10014332182
Saved in:
5
Editorial introduction to the special issue: Social customer journey : behavioural and social implications of a digitally disruptive environment
Akram, Muhammad Shakaib
;
Dwivedi, Yogesh Kumar
; …
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-4
Persistent link: https://www.econbiz.de/10014239865
Saved in:
6
How service quality and outcome confidence drive pre-outcome word-of-mouth
Ifie, Kemefasu
;
Simintiras, Antonis C.
;
Dwivedi, Yogesh …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 214-221
Persistent link: https://www.econbiz.de/10011904399
Saved in:
7
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
8
Shopping intention at AI-powered automated retail stores (AIPARS)
Pillai, Rajasshrie
;
Sivathanu, Brijesh
;
Dwivedi, Yogesh …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012305364
Saved in:
9
The effect of telepresence, social presence and involvement on consumer brand engagement : an empirical study of non-profit organizations
Algharabat, Raed
;
Rana, Nripendra P.
;
Dwivedi, Yogesh Kumar
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 139-149
Persistent link: https://www.econbiz.de/10011801885
Saved in:
10
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
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