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~accessRights:"restricted"
~language:"eng"
~person:"Kumar, Vikas"
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Search: subject_exact:"CRM (Customer Relationship Management)"
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Kumar, Vikas
Han, Heesup
37
Hollebeek, Linda D.
34
Kumar, V.
27
Thaichon, Park
24
Loureiro, Sandra Maria Correia
20
Prentice, Catherine
19
Quach, Sara
19
Rather, Raouf Ahmad
19
Gil Saura, Irene
18
Mattila, Anna S.
18
Palmatier, Robert W.
18
Svensson, Göran
18
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17
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17
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17
Vrontis, Demetris
17
Klaus, Philipp
16
Rahman, Zillur
16
Roy, Sanjit
16
So, Kevin Kam Fung
16
Grewal, Dhruv
15
Balaji, M. S.
14
Japutra, Arnold
14
Karjaluoto, Heikki
14
Agnihotri, Raj
13
Chatterjee, Sheshadri
13
Johnson, Lester W.
13
Leckie, Civilai
13
Sesé, F. Javier
13
Verhoef, Peter C.
13
Wong, IpKin Anthony
13
Casidy, Riza
12
Gong, Taeshik
12
Harrigan, Paul
12
King, Ceridwyn
12
Ruyter, Ko de
12
Sarkar, Abhigyan
12
Sreejesh, S.
12
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12
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Journal of retailing and consumer services
3
Journal of travel and tourism marketing
3
Journal of business research : JBR
2
European business review
1
International journal of business information systems : IJBIS
1
Journal of internet commerce
1
Journal of promotion management : innovations in planning and applied research
1
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1
Journal of service research
1
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
19
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1
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
2
Building relationship orientation among travelers through destination brand authenticity
Kumar, Vikas
;
Kaushal, Vikrant
;
Kaushik, Arun Kumar
- In:
Journal of vacation marketing
29
(
2023
)
3
,
pp. 331-347
Persistent link: https://www.econbiz.de/10014293847
Saved in:
3
From customer-, to actor-, to stakeholder engagement : taking stock, conceptualization, and future directions
Hollebeek, Linda D.
;
Kumar, Vikas
;
Srivastava, Rajendra …
- In:
Journal of service research
25
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013268027
Saved in:
4
Corporate social responsibility and customer-citizenship behaviors : the role of customer-company identification
Fatma, Mobin
;
Khan, Imran
;
Kumar, Vikas
;
Shrivastava, …
- In:
European business review
34
(
2022
)
6
,
pp. 858-875
Persistent link: https://www.econbiz.de/10013412460
Saved in:
5
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
6
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
7
E-retail factors for customer activation and retention : an empirical study from Indian e-commerce customers
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012434257
Saved in:
8
Determinants of the success of online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of business information systems : …
37
(
2021
)
2
,
pp. 246-262
Persistent link: https://www.econbiz.de/10012596507
Saved in:
9
Influence of new-age technologies on marketing : a research agenda
Kumar, Vikas
;
Ramachandran, Divya
;
Kumar, Binay
- In:
Journal of business research : JBR
125
(
2021
),
pp. 864-877
Persistent link: https://www.econbiz.de/10012494189
Saved in:
10
Insight is power : understanding the terms of the consumer-firm data exchange
Krafft, Manfred
;
Kumar, Vikas
;
Harmeling, Colleen
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 133-149
Persistent link: https://www.econbiz.de/10012514585
Saved in:
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