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~accessRights:"restricted"
~language:"eng"
~person:"Raj, Ritwik"
~subject:"Pricing strategy"
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Pricing strategy
B-to-B-Marketing
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B2B
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Bundling strategy
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Business-to-business marketing
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Leistungsbündel
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Lieferantenmanagement
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Raj, Ritwik
Yang, Feng
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Bhargava, Hemant K.
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Ho, Jyh-Wen
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Karwan, Mark H.
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Computers & operations research : and their applications to problems of world concern ; an international journal
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Journal of revenue and pricing management
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ECONIS (ZBW)
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A numerical optimization approach for pricing components in customer defined bundles in a B2B market
Raj, Ritwik
;
Karwan, Mark H.
;
Murray, Chase
;
Sun, Lei
- In:
Computers & operations research : and their …
155
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014339014
Saved in:
2
Itemized pricing in B2B bundles with diminishing reservation prices and loss averse customers
Raj, Ritwik
;
Karwan, Mark H.
;
Murray, Chase
;
Sun, Lei
- In:
Journal of revenue and pricing management
21
(
2022
)
4
,
pp. 375-392
Persistent link: https://www.econbiz.de/10013390532
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