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~accessRights:"restricted"
~language:"eng"
~subject:"Customer satisfaction"
~subject:"Virales Marketing"
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Customer satisfaction
Virales Marketing
Brand management
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3,853
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3,436
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Khan, Imran
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5
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Leckie, Civilai
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So, Kevin Kam Fung
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Torres, Pedro M.
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Lee, Seonjeong
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Liu, Chih-Hsing
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Molinillo, Sebastian
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Naser Valaei
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Nikhashemi, S. R.
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Park, Jungkun
3
Paul, Justin
3
Porcu, Lucia
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Prentice, Catherine
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Ray, Arghya
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Rita, Paulo
3
Sarkar, Abhigyan
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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Journal of retailing and consumer services
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36
International journal of hospitality management
24
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23
The journal of brand management : an international journal
20
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14
International journal of internet marketing and advertising : IJIMA
11
Journal of promotion management : innovations in planning and applied research
11
Journal of travel and tourism marketing
11
Asia Pacific journal of marketing and logistics
8
Journal of Islamic marketing
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Psychology & marketing
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of contemporary hospitality management
6
Corporate reputation review
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European journal of marketing
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European journal of marketing : EJM
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of marketing
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Journal of marketing analytics : JMA
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Services marketing quarterly
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Global business review
4
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business innovation and research : IJBIR
4
International journal of market research
4
Journal of fashion marketing and management
4
Journal of internet commerce
4
Journal of marketing communications
4
Journal of marketing for higher education
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Journal of strategic marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Journal of vacation marketing
4
The journal of business & industrial marketing
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ECONIS (ZBW)
571
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1
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
Role of alliance brand awareness on customer's behavioural response and satisfaction : case of "sky team" global airline alliance
Kassir, Ali Mohammad
- In:
EuroMed journal of management : EMJM
6
(
2024
)
1
,
pp. 72-99
Persistent link: https://www.econbiz.de/10014490987
Saved in:
4
How does ergo-functional value resonance enhance intention to use? : An SDL perspective
Rini, Gilang Puspita
;
Ferdinand, Augusty Tae
- In:
International journal of innovation and technology …
21
(
2024
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014495773
Saved in:
5
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
6
Transforming destination-based customer engagement to revisit intention through co-creation : findings from SEM and fsQCA
Satar, Mir Shahid
;
Rather, Raouf Ahmad
;
Cheema, Sadia
; …
- In:
Tourism review
79
(
2024
)
3
,
pp. 601-621
Persistent link: https://www.econbiz.de/10014512294
Saved in:
7
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? : An empirical study based on psychological resistance theory
Zhang, Depeng
;
Li, Zhongxiang
;
Ma, Jiaxin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 736-755
Persistent link: https://www.econbiz.de/10014486775
Saved in:
8
A study on consumer preference and satisfaction towards various brands of hair shampoo in Ahmedabad city : consumer preference and satisfaction towards hair shampoo brands
Rawal, Nupur
;
Singh, Gurmeet Sikh
- In:
Data-driven decision making for long-term business success
,
(pp. 356-368)
.
2024
Persistent link: https://www.econbiz.de/10014483558
Saved in:
9
Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Saved in:
10
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
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