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~accessRights:"restricted"
~person:"Abratt, Russell"
~subject:"Brand"
~subject:"Preismanagement"
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Brand
Preismanagement
Brand image
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6
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Abratt, Russell
Sarkar, Abhigyan
15
Khan, Imran
13
Sarkar, Juhi Gahlot
13
Japutra, Arnold
12
Dawes, John
11
Ko, Eunju
11
Bang, Nguyen
10
Baumgarth, Carsten
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Guzman, Francisco
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Phau, Ian
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10
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9
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9
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Loureiro, Sandra Maria Correia
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Melewar, T. C.
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Rahman, Zillur
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Borges, Ana Pinto
8
Foroudi, Pantea
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Kumar, Vikas
8
Paul, Justin
8
Augusto, Mário Gomes
7
Davvetas, Vasileios
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Gupta, Suraksha
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Johnson, Lester W.
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Rodrigues, Paula Cristina Lopes
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Casidy, Riza
6
Dens, Nathalie
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The journal of brand management : an international journal
2
Business horizons
1
Journal of financial services marketing
1
Journal of strategic marketing
1
Services marketing quarterly
1
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ECONIS (ZBW)
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1
Antecedents of brand loyalty in South African retail banking
Taoana, Mokgadi Cleopatra
;
Quaye, Emmanuel Silva
; …
- In:
Journal of financial services marketing
27
(
2022
)
2
,
pp. 65-80
Persistent link: https://www.econbiz.de/10013270395
Saved in:
2
Customer advocacy and brand loyalty : the mediating roles of brand relationship quality and trust
Quaye, Emmanuel Silva
;
Taoana, Cleopatra
;
Abratt, Russell
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 363-382
Persistent link: https://www.econbiz.de/10013270439
Saved in:
3
The impact of internal branding on employees' brand supporting behaviour in banking
Taku, Basetsana
;
Saini, Yvonne Kabeya
;
Abratt, Russell
- In:
Services marketing quarterly
43
(
2022
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10013178031
Saved in:
4
The role of brand authenticity in developing brand trust
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 714-729
Persistent link: https://www.econbiz.de/10012202789
Saved in:
5
Building a human brand : brand anthropomorphism unravelled
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Business horizons
61
(
2018
)
3
,
pp. 367-374
Persistent link: https://www.econbiz.de/10011866290
Saved in:
6
Brands that do good : insight into social brand equity
Naidoo, Claire
;
Abratt, Russell
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10011874898
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