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~accessRights:"restricted"
~person:"Ahuja, Vandana"
~person:"Azemi, Yllka"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
4
Mobile communications
4
Mobilkommunikation
4
Mobile Business
3
Mobile business
3
Beziehungsmarketing
2
E-commerce
2
Electronic Commerce
2
Fashion
2
Gen Z
2
Innovation adoption
2
Innovationsakzeptanz
2
Internet marketing
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Luxury goods
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Luxusgüter
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Mobile Anwendung
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Mobile application
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Mode
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Online-Marketing
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Relationship marketing
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Agricultural development
1
Digital marketing
1
Distribution channel
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Electronic Banking
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Electronic banking
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India
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Indien
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Internet
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Landwirtschaftliche Entwicklung
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Luxury customers
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Marketing management
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Marketingmanagement
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Mobile Marketing
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Mobile customers
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Mobile marketing
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Mobile phone
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Online retailing
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Online-Handel
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Ahuja, Vandana
Azemi, Yllka
Dwivedi, Yogesh Kumar
8
Chawla, Deepak
5
Liébana-Cabanillas, Francisco
5
Birch, Nancy J.
4
Culver, Jeffrey N.
4
Joshi, Himanshu
4
Tesfom, Goitom
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Williams, Michael D.
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Bilgihan, Anil
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Cui, Xuebin
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Dinsmore, John
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Elwalda, Abdulaziz
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Erkan, Ismail
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Foo, Pik-Yin
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Ghose, Anindya
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Giovanis, Apostolos
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Groß, Michael
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Japutra, Arnold
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Kannan, P. K.
3
Luo, Xueming
3
Narteh, Bedman
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Ooi, Keng-Boon
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Ozuem, Wilson
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Prayag, Girish
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Prodanova, Jana
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Rahman, Mushfiqur
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San-Martín, Sonia
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Shareef, Mahmud Akhter
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Sinha, Neena
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Sohn, Stefanie
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Stephen, Andrew T.
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Tan, Garry Wei-Han
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Verhoef, Peter C.
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Acikgoz, Fulya
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Aiolfi, Simone
2
Al-Nabhani, Khalid
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Arif, Imtiaz
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International journal of electronic business : IJEB
1
Journal of advertising research
1
Journal of internet commerce
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
2
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
3
Mobile app usage and adoption : a literature review
Gera, Rajat
;
Chadha, Priyanka
;
Ahuja, Vandana
- In:
International journal of electronic business : IJEB
15
(
2020
)
2
,
pp. 160-195
Persistent link: https://www.econbiz.de/10012205692
Saved in:
4
An empirical segmentation of users of mobile banking apps
Alavi, Shirin
;
Ahuja, Vandana
- In:
Journal of internet commerce
15
(
2016
)
4
,
pp. 390-407
Persistent link: https://www.econbiz.de/10011636562
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