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~accessRights:"restricted"
~person:"Barnes, Donald C."
~person:"Hussain, Khalid"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
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Beziehungsmarketing
Consumer behaviour
Emotion
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brand love
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Barnes, Donald C.
Hussain, Khalid
Septianto, Felix
25
Han, Heesup
13
Mattila, Anna S.
9
Prashar, Sanjeev
8
Ahn, Jiseon
7
Ladhari, Riadh
7
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6
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Arslanagic-Kalajdzic, Maja
5
Bock, Dora E.
5
Chiew, Tung Moi
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Folse, Judith Anne Garretson
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Hanks, Lydia
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Hasford, Jonathan
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Hou, Fujun
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Kemp, Elyria
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International journal of market research
3
Journal of service theory and practice : JSTP
2
European journal of marketing
1
Journal of business research : JBR
1
Journal of marketing theory and practice : JMTP
1
The journal of asset management
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ECONIS (ZBW)
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1
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
2
Addressing the dichotomy of brand love
Junaid, Muhammad
;
Hussain, Khalid
;
Hou, Fujun
- In:
International journal of market research
61
(
2019
)
6
,
pp. 577-580
Persistent link: https://www.econbiz.de/10012172461
Saved in:
3
Nature of brand love : examining its variable effect on engagement and well-being
Junaid, Muhammad
;
Hussain, Khalid
;
Basit, Abdul
;
Hou, Fujun
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 284-299
Persistent link: https://www.econbiz.de/10012298791
Saved in:
4
Customer delight : a review and agenda for research
Barnes, Donald C.
;
Krallman, Alexandra
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
2
,
pp. 174-195
Persistent link: https://www.econbiz.de/10012181615
Saved in:
5
Reviving consumer-alienation in the discourse of consumers' negativity
Junaid, Muhammad
;
Hou, Fujun
;
Hussain, Khalid
- In:
International journal of market research
61
(
2019
)
6
,
pp. 568-570
Persistent link: https://www.econbiz.de/10012172441
Saved in:
6
One last scuffle before we cherish brand love forever
Junaid, Muhammad
;
Hussain, Khalid
;
Hou, Fujun
- In:
International journal of market research
61
(
2019
)
6
,
pp. 571-573
Persistent link: https://www.econbiz.de/10012172452
Saved in:
7
Idiosyncratic service experiences : when customers desire the extraordinary in a service encounter
Collier, Joel E.
;
Barnes, Donald C.
;
Abney, Alexandra K.
; …
- In:
Journal of business research : JBR
84
(
2018
),
pp. 150-161
Persistent link: https://www.econbiz.de/10011802860
Saved in:
8
Observing delightful experiences of other customers : the double-edged sword of jealousy and joy
Ludwig, Nadine L.
;
Barnes, Donald C.
;
Gouthier, Matthias
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 145-163
Persistent link: https://www.econbiz.de/10011602729
Saved in:
9
Delight and the grateful customer : beyond joy and surprise
Ball, Joan
;
Barnes, Donald C.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011603069
Saved in:
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