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~accessRights:"restricted"
~person:"Breuer, Christoph"
~person:"Droulers, Olivier"
~person:"Kaminska, Olena"
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Breuer, Christoph
Droulers, Olivier
Kaminska, Olena
Bigné Alcañiz, J. Enrique
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Palma, Marco A.
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Why display motion on packaging? : the effect of implied motion on consumer behavior
Yu, Junwei
;
Droulers, Olivier
;
Lacoste-Badie, Sophie
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209597
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2
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
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3
Predicting consumer gaze hits : a simulation model of visual attention to dynamic marketing stimuli
Rumpf, Christopher
;
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
111
(
2020
),
pp. 208-217
Persistent link: https://www.econbiz.de/10012237802
Saved in:
4
Front of pack symmetry influences visual attention
Lacoste-Badie, Sophie
;
Bigoin Gagnan, Arnaud
;
Droulers, …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238322
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