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~accessRights:"restricted"
~person:"Cassar, Mario"
~type_genre:"Article in journal"
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Journal of marketing communications
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Scandinavian journal of hospitality and tourism
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ECONIS (ZBW)
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Customer encounter satisfaction and narrative force : an investigation of user-generated content on TripAdvisor
Cassar, Mario
;
Konietzny, Jirka
;
Caruana, Albert
- In:
Scandinavian journal of hospitality and tourism
23
(
2023
)
1
,
pp. 51-72
Persistent link: https://www.econbiz.de/10014291580
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2
Facts or story? : the impact of website content on narrative believability and purchase intention
Cassar, Mario
;
Caruana, Albert
;
Konietzny, Jirka
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 637-656
Persistent link: https://www.econbiz.de/10013371056
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