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~person:"Chan, Fong Yee"
~person:"Siegert, Gabriele"
~person:"Stutzer, Alois"
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Fernsehprogramm
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Television programme
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Product Placement
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Product placement
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content analysis
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2002-2007
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economics of information
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message matching
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Chan, Fong Yee
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International journal of advertising : the quarterly review of marketing communications
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Journal of marketing communications
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The B.E. journal of economic analysis & policy
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Mapping between placement strategies and placed product attributes in television programs
Chan, Fong Yee
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 780-798
Persistent link: https://www.econbiz.de/10012314017
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2
Product placement practices in prime-time television programmes in Hong Kong
Chan, Fong Yee
;
Lowe, Ben
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 984-1009
Persistent link: https://www.econbiz.de/10012492623
Saved in:
3
TV channels, self-control and happiness
Benesch, Christine
;
Frey, Bruno S.
;
Stutzer, Alois
- In:
The B.E. journal of economic analysis & policy
10
(
2010
)
1
,
pp. 1-33
Persistent link: https://www.econbiz.de/10009552771
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